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Zoëtry Wellness & Spa Resorts Brand Debut in Greece

Hyatt Hotels has announced today that one of its affiliates has signed a management agreement with AF Partners to expand the Inclusive Collection, a portfolio of luxury all-inclusive resort brands under the World of Hyatt, by introducing the new Zoëtry Halkidiki. This addition to the collection is expected to open in the middle of 2024 and will contribute to Hyatt’s ongoing growth of luxury brands in Europe’s top travel destinations, while enhancing the overall value proposition of the World of Hyatt.

Situated in Halkidiki, Greece, near Sani, the resort will be nestled on a cliffside, offering breathtaking views of Mount Olympus and the crystal-clear waters of the Aegean Sea. Guests will have exclusive beach access directly from the resort through a panoramic lift, providing a distinctive experience for discerning travelers of the brand. The luxury resort has been designed to provide a serene and meaningful experience, featuring 105 rooms and suites, including options for swim-out accommodations.

“We are thrilled to announce plans for the thoughtful expansion of the Zoëtry Wellness & Spa Resorts brand into Greece, a market that is ripe with opportunity for the personalized all-inclusive experience the brand is known for,” said Javier Coll, group president, global business development & innovation, Inclusive Collection, Hyatt. “The European market offers incredible potential for the Inclusive Collection portfolio, given the many established and emerging destinations that are well suited for our brands. As we continue to grow our brand footprint across Europe, we are eager to showcase our elevated offerings to new and existing guests, World of Hyatt members, customers, and developers.”

The perfect beachfront hideaway, Zoëtry Halkidiki is poised to offer enhanced amenities designed for guests to experience an idyllic escape, including a world-class Zoëtry spa, a gym, a beachfront pool, two gourmet à la carte restaurants, one buffet and three bars and lounges. As part of the brand’s signature Endless Privileges® concept, guests will enjoy exceptional amenities including finely appointed accommodations, no check-in or check-out times, gourmet cuisine, unlimited top-shelf spirits, 24-hour concierge, cultural enrichment activities, and more.

“As Greece’s tourism industry rebounds, we are seeing increased demand for all-inclusive resort experiences both from guests and from developers who understand the appeal and opportunities of the Inclusive Collection’s brand promise,” said Carlos Paredes, director of development, EAME, Inclusive Collection, Hyatt. “We are pleased by these plans to expand the Zoetry brand’s footprint with AF Partners, an expert in strategic development in the region.”

The Inclusive Collection redefines and elevates the all-inclusive experience with enhanced amenities, endless hospitality and thoughtful touches that exceed expectations. ​Hyatt’s portfolio of all-inclusive brands brings exceptional and immersive experiences to guests and World of Hyatt members with Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts, and Sunscape Resorts & Spas brands.

The planned 2024 opening of Zoëtry Halkidiki is expected to bolster Hyatt’s brand presence in Greece, which currently includes Grand Hyatt Athens, Hyatt Regency Thessaloniki, AluaSoul Zakynthos, the recently opened Dreams Corfu Resort & Spa, and Magma Resort Santorini, part of The Unbound Collection by Hyatt.

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