IndiGo has partnered with global audio streaming platform Spotify to introduce a unique service called 6E Shuffle. This new feature offers personalized travel playlists for passengers, curated based on their music preferences and travel destinations. Additionally, passengers who book and travel directly with IndiGo will receive four months of complimentary Spotify Premium as part of this collaboration.
With 6E Shuffle, travelers can enjoy tailor-made playlists that reflect their moods, favorite genres, and the destinations they are heading to. After downloading the Spotify app, users will have access to these customized playlists, enhancing their travel experience. In addition, Spotify’s advanced algorithms will offer personalized destination suggestions based on the users’ musical tastes, which travelers can explore further by visiting IndiGo’s destination pages.
According to Spotify’s data, Indian users search for travel-related music over 2.2 million times each month. Gen Z, particularly those aged 18-24, lead the charge in these searches, with the peak time being between 3-4 pm. This year, April 20 marked the highest volume of travel music searches in India, highlighting the growing trend of blending music and travel.
Through this partnership, IndiGo and Spotify are enhancing the journey for passengers by providing a personalized and immersive music experience, adding an exciting dimension to travel.
