Minor Hotels has reported a sharp rebound in travel demand across the Middle East, with bookings accelerating significantly in the second half of June as confidence returned among both international and regional travellers.
The hotel group, which operates 26 properties across the region, recorded a 143% increase in room-night bookings during the last full week of June compared with previous weeks. Most of the booking growth was for stays scheduled during the third quarter of 2026.
Wholesale demand also recovered strongly after being affected by recent regional events. Bookings through wholesale partners increased by 575% during the same period, driven by international source markets including the UK, Germany and Russia.
Strong Pricing and Domestic Travel Demand
Minor Hotels said forward bookings continue to support higher room rates, with average daily rate (ADR) currently tracking 17.1% above the same period last year for the third quarter.
Domestic tourism and intra-GCC travel also delivered strong results during the Eid Al Adha holiday. Revenue generated during the holiday period increased 23% compared with Eid Al Adha in 2025, reflecting continued demand for staycations and regional leisure travel.
“Our confidence in the Middle East has never wavered. Travellers are eager to resume both business and leisure travel across the region, and we’re seeing strong momentum heading into Q3 2026,” said Amir Golbarg, Chief Operating Officer – Middle East & Africa at Minor Hotels.
“What’s particularly encouraging is that this demand is returning while we continue to maintain pricing discipline and focus on delivering exceptional guest experiences. At the same time, we continue to invest in the region’s long-term future through new hotel signings, market entries and the expansion of our brand portfolio, reflecting our confidence in the strength and resilience of Middle East tourism.”
Expansion Continues Across the Region
Minor Hotels currently operates 26 hotels and resorts across the Middle East under the Anantara, Avani, NH Collection, Tivoli and Oaks brands.
The company continues to expand its regional footprint through a growing development pipeline. Among its latest projects is the recently announced Sharjah Collection in the United Arab Emirates, which will add seven nature-led and heritage-inspired properties to the group’s portfolio.
