Minor Hotels has launched a new global digital programme designed specifically for travel agencies as the hospitality group accelerates its push into professional distribution channels and digital partnerships.
The new Minor PRO Agencies Programme aims to simplify hotel bookings for agencies while introducing commission incentives, loyalty integration and faster access to inventory across the group’s international portfolio.
New Programme Targets Independent Travel Agencies
The programme is built around Minor PRO, the hospitality group’s professional booking platform designed for agencies, corporate customers, tour operators and event organisers.
Participation is free and agencies can register directly online within minutes.
Minor Hotels says the platform was created to provide a more flexible and digitally focused solution for agency partners looking for easier access to hotel inventory and booking tools.
Four-Tier Commission Model Introduced
The core feature of the new programme is a tiered commission structure designed to reward agencies based on booking volumes generated through the platform.
The programme consists of four membership levels: Explorer, Champion, Icon and Legend.
As agencies increase production volumes, additional financial incentives and benefits become available.
The structure is designed to encourage long-term engagement while improving profitability for participating agencies.
Additional Benefits Extend Beyond Commissions
In addition to commissions, members gain access to faster commission payments, real-time availability, flexible payment options and complete access to room inventory across participating properties.
The programme also includes personal travel benefits for agents themselves, including discounted stays and exclusive promotional offers.
Travel advisors additionally gain access to special loyalty pricing linked to Minor DISCOVERY, allowing customers to accumulate loyalty rewards while booking through agency channels.
Part Of Broader Digital Expansion Strategy
The launch reflects Minor Hotels’ broader effort to create a more integrated digital ecosystem that combines loyalty programmes, distribution channels and booking technologies.
The group continues expanding globally across multiple hospitality brands spanning luxury, upscale and lifestyle segments.
Its portfolio includes brands such as Anantara, Avani, NH Collection, nhow, Tivoli and Oaks among others.
B2B Competition Increasing Across Hospitality Industry
The launch highlights growing competition among hotel groups to strengthen direct relationships with travel agencies and professional distribution partners.
As travel distribution becomes increasingly digital, hotel companies are investing more heavily in dedicated B2B ecosystems designed to simplify bookings, improve loyalty integration and create stronger commercial partnerships.
Minor Hotels says the programme will continue evolving as part of its wider strategy to build a more connected and efficient global distribution platform.
