Accor’s luxury and boutique brands—Sofitel, MGallery, and Emblems—are celebrating a record-breaking year of growth in 2024, with close to 90 new hotels signed and slated for opening in the coming years. The Group’s rapid expansion reflects a reinvigorated brand strategy and a strong global development pipeline.
Sofitel’s Renaissance Amid 60th Anniversary Celebrations
Sofitel marked its 60th anniversary in 2024 with a renewed focus on growth and innovation. The brand has 32 new properties planned, adding to its portfolio of about 120 existing hotels worldwide. Following the recent success of the Sofitel Cotonou Marina Hotel & Spa in Benin, Sofitel is targeting key destinations, including Egypt, Vietnam, Portugal, Ireland, Mexico, and India.
Sofitel Legend, known for its ultra-luxurious properties, reached a significant milestone in 2024 with the signing of three flagship hotels. These include properties in Prague, India, and a landmark hotel overlooking Egypt’s iconic Giza Pyramids.
Boutique Hotel Expansion with MGallery and Emblems
MGallery, Accor’s renowned boutique hotel brand, is poised for unprecedented growth with 48 new hotels in the pipeline. The brand will expand into new markets, including Japan, the Caribbean, and Mexico, offering travelers more opportunities to experience its curated, story-rich destinations.
Emblems, Accor’s high-end collection brand, has made an impressive debut with seven flagship properties signed across Europe, Southeast Asia, and North America. Known for its bespoke luxury and distinctive charm, Emblems is quickly solidifying its position as a major player in the luxury hospitality sector.
CEO Highlights Milestone Year
Reflecting on the Group’s achievements, Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems, said:
“2024 has been a milestone year for our brands, marking unprecedented development momentum. This accelerated pipeline reflects the dedication and hard work of our exceptional teams worldwide, strengthening our network’s consistency, redefining our brand identity, and elevating our brand promise. Two years ago, this new era was just a vision as we laid the foundations of our new organization and shaped our strategic roadmap. Today, it has become a reality. There is nothing more rewarding than restoring clarity and pride to the brands and their talented people.”