ALL Accor and Uber have announced a new strategic multi-market loyalty partnership designed to connect travel, mobility and everyday services into a single, more rewarding experience for users.
The collaboration brings together Accor’s booking platform and loyalty programme with Uber’s mobility and delivery ecosystem, aiming to create a more seamless journey for customers whether they are travelling internationally or navigating daily life closer to home.
A Connected Travel And Lifestyle Experience
At the core of the partnership is seamless account linking between ALL Accor and Uber, allowing members to integrate both platforms and access services more easily.
Users will be able to connect their journeys from start to finish, from booking accommodation to arranging transport and ordering food, all within a more unified digital ecosystem.
The initiative is designed to enhance flexibility and convenience, bridging the gap between hospitality, transport and delivery services.
Earn Rewards Through Everyday Activities
Members will be able to earn ALL Accor points on Uber rides and Uber Eats orders, extending loyalty benefits beyond hotel stays into everyday spending.
These points can later be redeemed across Accor’s global network, including hotel stays, dining experiences and partner offers.
Uber One members will also receive additional benefits, further strengthening the value of the programme for frequent users.
Phased Rollout Across Key Markets
The partnership will launch تدريجيًا خلال النصف الثاني من العام, starting in selected markets.
Uber and Uber Eats integrations will first be introduced in France, Germany and Poland, while ride-based benefits will be available in the United Arab Emirates, Saudi Arabia, Qatar and Morocco.
This phased rollout reflects a broader ambition to expand the collaboration across multiple regions over time.
New Loyalty Ecosystem Beyond Hotels
The partnership represents a shift in how loyalty programmes operate, moving beyond traditional hotel stays to encompass a wider lifestyle offering.
By integrating mobility and delivery into the Accor ecosystem, the collaboration aims to make loyalty more relevant in everyday life, offering users more opportunities to earn and redeem rewards across different touchpoints.
From airport transfers to local dining and in-city travel, the partnership is positioned to create a more continuous and connected experience, reinforcing the role of both brands in shaping modern travel and lifestyle habits.
