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La Vie Hotels & Resorts Launches New Upscale Lifestyle Brand, NOOE

La Vie Hotels & Resorts launched its new lifestyle brand, NOOE, alongside its first NOOE resort, a newly built island resort in the tropical paradise of the Maldives.

NOOE promises to be where great things happen; lobbies are abuzz, restaurants are local favorites, pools perform as day clubs, and gyms build as many smiles as bodies. Guests are invited to lounge in studios, suites, bungalows, and villas, not rooms, and sharply designed spaces inspire work and creativity, as much as rest.

Designed with balance in mind, NOOE Maldives Kunaavashi offers travelers 72 Guest Bungalows and Villas spanning 3 hectares, 39 of which boast an overwater location. These stunning overwater villas provide the ultimate holistic and romantic escape, offering two stories, private plunge pools, a large deck area and uninterrupted views out over the Vaavu Atoll (affectionately known as the ‘Wow’ Atoll to the locals).

Located just 1 hour from Male city and the international airport by speed boat or 25 minutes by seaplane, the property features six Food and Beverage Outlets, a Dive & Watersports Centre, kǔlh·un’ (Play) Kids Club, a Boutique Shop and Th·āri by Mandara Spa, offering three private treatment rooms with a range of curated treatment options.

At NOOE, F&B is at its heart; it’s where culture, history, and the ritual of food preparation and service encourage connection with artisans of local culinary delights. NOOE Maldives Kunaavashi has been carefully designed to deliver. From all-day dining restaurant Ìrǔ (Sun) providing themed buffets and live-action stations, to Japanese-inspired dining at w·āsho’ku, featuring a custom-built teppanyaki grill and showcasing combinations of traditional and modern interpretations of Japanese cuisine, NOOE Maldives Kunaavashi will offer the ultimate sensory experience.

The resort’s Pool bar vēlì (Sand) will provide life’s comforts (and cocktails) for guests to enjoy with its day club vibe, set up with sun lounges and cabanas looking out over the pool and crystal clear waters of the Indian Ocean. The resort’s coffee shop, mõ·odhǔ (Sea), offers guests a choice between selections of decadent and holistic treats, which path will you choose?

fl·äm·ē Chargrill overwater restaurant showcases the best of air, land, and sea. The perfect combination of dry-aged meat partnered with premium seafood and poultry sourced locally and from across the globe.

The clubhouse is a global feature of NOOE, and the Clubhouse at NOOE Maldives Kunaavashi will feature an all-day dining offering featuring Mediterranean-influenced small plates, the best coffee and cocktails on the island alongside buzzy live entertainment.

Craig Bond, Managing Director of La Vie Hotels & Resorts, said the group was beyond excited to be launching NOOE, a lifestyle brand that will truly encapsulate the essence of life, color, and vibrancy.

“We have been working on creating the NOOE brand for some time now, and we are thrilled to be launching this new lifestyle offering in the Maldives with our partners CJL Investments.

“The NOOE brand brings together what it means to live a balanced lifestyle; blending work, play, relaxation, good food and drink, and adventure all into one, and we are excited to grow the brand in other resort and urban locations.

“Careful attention has been paid to the design and layout to our Maldives resort, ensuring all who visit have the space and privacy to completely unwind. With 72 incredible bungalows and villas, a day spa, a watersports center, a kids club, and six restaurants and bars to choose from, the dream of paradise can truly be enjoyed.

“The Maldives has always been known as a bucket list destination for travelers across the globe, so what better place to launch a new lifestyle brand that promotes a balanced holiday than the place everyone dreams of visiting?

“We’ve long seen a gap in the market for an upscale lifestyle resort brand and see huge growth opportunities for urban and resort properties within this segment across Asia Pacific. We look forward to growing NOOE and bringing owners and guests on the journey with us”.

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