Woodhouse Spa, the national luxury day spa franchise known for its elevated yet accessible wellness offerings, is ramping up its expansion strategy with the launch of three new locations in Louisville, Kentucky; Sarasota, Florida; and Eden Prairie, Minnesota.
These openings, announced this July, follow a series of first-quarter debuts in Colorado and Texas, bringing the brand’s nationwide presence to over 90 locations — a significant milestone in its 20+ year journey from its founding in Victoria, Texas, in 2001.
At a time when Americans are investing more than ever in self-care and wellness, Woodhouse Spa is positioning itself to meet that demand with personalized treatments in resort-inspired environments that blend luxury with local accessibility.
“We’re proud to welcome the new Louisville, Sarasota, and Eden Prairie locations to Woodhouse Spa,” said Ariel Clay, Chief Operating Officer at Woodhouse. “As wellness continues to play a vital role in everyday life and demand continues to increase for accessible yet luxurious wellness experiences, these new openings allow us to continue to meet guests where they are – both geographically and in their personal wellness journeys.”
Spa Industry Hits Historic Highs
Woodhouse’s continued expansion comes as the U.S. spa industry reaches historic growth. According to the 2024 U.S. Spa Industry Study from the International Spa Association (ISPA), conducted by PwC, the sector hit $22.5 billion in revenue, its third consecutive record-breaking year. The report highlighted:
- A 3.1% increase in total spa visits
- A 2.6% rise in revenue per visit, reflecting growing demand for high-quality experiences
- A shift toward holistic health, stress reduction, and consistent wellness routines
With wellness increasingly seen as a necessity rather than a luxury, brands like Woodhouse are well-positioned to offer both premium services and everyday accessibility to a broad and growing customer base.
What Guests Can Expect
At each Woodhouse Spa, guests will experience a curated selection of treatments rooted in both relaxation and therapeutic benefit, including:
- Massage therapy (Swedish, deep tissue, and specialty techniques)
- Facials and advanced skincare services
- Body treatments, including scrubs and wraps
- Wellness rituals, combining aromatherapy, mindfulness, and holistic techniques
- Thoughtfully designed interiors inspired by high-end resorts — a hallmark of the brand’s identity
With each visit, Woodhouse aims to provide a sanctuary-like experience that is both deeply personal and consistently elevated.
Expanding From Coast to Coast
Following the launch of the Louisville, Sarasota, and Eden Prairie spas, Woodhouse is eyeing further expansion with new locations in development for:
- Charleston, South Carolina
- Wilmington, North Carolina
- Altamonte Springs, Florida
These strategic markets were selected for their growing local populations and strong interest in wellness and lifestyle services. Each new spa will maintain Woodhouse’s core ethos while incorporating localized elements that reflect the character and needs of the surrounding community.
A Brand on the Rise
Since its founding in 2001, Woodhouse Spa has evolved into one of the most recognizable spa franchises in the U.S., offering a compelling business model for franchisees and a trusted brand for consumers.
Its ability to scale while maintaining a high-touch, client-first experience has helped the brand thrive in an increasingly crowded wellness market. And with the U.S. spa industry continuing its upward trend, Woodhouse appears poised for even more growth ahead.
Bottom Line: As wellness becomes a daily priority for millions of Americans, Woodhouse Spa’s national expansion is perfectly timed. With over 90 locations and counting, and a slate of new openings on the horizon, the brand is delivering luxury wellness that feels both personal and approachable — one treatment room at a time.
