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Marriott and Coca-Cola Sign Global Beverage Partnership

Marriott International and The Coca-Cola Company have announced a new global agreement that will bring Coca-Cola’s beverage portfolio to Marriott hotels worldwide, expanding drink choices for guests across the hospitality company’s extensive international network.

Under the partnership, The Coca-Cola Company becomes Marriott’s global beverage partner across multiple categories, including carbonated soft drinks, hydration beverages, juices, dairy products, and an expanding range of functional drinks. The rollout begins immediately and will continue in phases across Marriott’s global portfolio over the coming months.

Guests will gradually see Coca-Cola products introduced throughout Marriott properties, including guestrooms, restaurants, lounges, meeting spaces, and event venues, creating a more consistent beverage offering across the company’s brands.

Anthony Capuano, President and Chief Executive Officer of Marriott International, said the agreement unites two globally recognized companies with a shared commitment to quality and guest satisfaction. He added that the partnership will help Marriott better meet evolving customer preferences while creating economic value for hotel owners and franchise operators.

Henrique Braun, Chief Executive Officer of The Coca-Cola Company, described the agreement as an important opportunity to provide travelers with a broader selection of Coca-Cola brands throughout every stage of their hotel stay. He noted that the company’s portfolio extends beyond soft drinks to include juices, hydration products, dairy beverages, and other drink categories.

The agreement is designed to expand beverage options across a wide variety of guest experiences, from everyday dining and room service to conferences, meetings, and large-scale events hosted at Marriott properties.

The partnership was negotiated in collaboration with Hot Shoppe Services International, Marriott’s global procurement organization, which leveraged its purchasing scale and supplier relationships to support the agreement while delivering operational value for hotel owners and operators.

The announcement represents another step in Marriott International’s strategy to enhance the guest experience through global partnerships while providing a consistent range of products and services across its portfolio of hotel brands worldwide.

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