Minor Hotels is stepping up its business-to-business game with the launch of Minor PRO, a new brand and digital platform designed exclusively for travel agencies, tour operators, event organizers, corporations, and other industry professionals.
The platform marks a major milestone in the group’s global commercial strategy, unifying tools, benefits, and resources for professional partners under one digital roof. With more than 560 hotels in 57 countries across brands such as Anantara, Avani, Elewana Collection, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, Minor Hotels now offers a more connected, efficient, and personalized B2B experience.
What Minor PRO Offers
Real-time booking tools for meetings and groups.
Exclusive corporate rates and benefits.
Tailored commissions and perks for travel agencies.
Integrated access to the group’s full global hotel portfolio.
A fresh social media strategy with industry insights, trends, and news.
New B2B programs adapted for different professional profiles.
The launch also consolidates existing services. The former NH+ Business Program becomes the Minor PRO Business Program, keeping its perks – including up to 25% off stays, 10% off in bars and restaurants, and 5% off meetings and events, plus extras like premium Wi-Fi, early check-in, late check-out, and reduced-rate parking.
Fernando Vives, Chief Commercial Officer of Minor Hotels Europe & Americas, says the move is part of a larger transformation: “We have created a modern, global platform that responds to the real needs of our professional clients, while reflecting the breadth, diversity, and strength of our hotel portfolio.”
Minor PRO will continue to roll out new offerings, including a dedicated travel agency program, while expanding professional content on its global social channels under the Minor PRO brand.
With this launch, Minor Hotels is signaling that the future of hospitality isn’t just about guests – it’s about empowering the professionals who connect them to their next stay.
