Returning to Virgin’s roots, Virgin Hotels will open its first London hotel on August 1, 2024.
The 120-room hotel is situated in the beating heart of Shoreditch, and is set to become an eye-catching addition to the East End landscape. The hotel will offer a suite of elevated experiences; from a glittering rooftop bar, pool, restaurant, private members club, and treatment rooms managed by Ibiza’s Blue Marlin. BiBo, an existing Spanish restaurant on the property, will remain open in association with world-famous chef, Dani Garcia. Similarly, the existing lobby bar and cafe – Christina’s – will remain open, before being re-concepted into a unique (and very Virgin) eatery in 2025.
Turning to the interiors, the hotel will be fitted out with Virgin Hotels’ patented beds and mattresses, red Smeg fridges, and a top category suite called Richard’s Flat. All guests will have access to the innovative Lucy App, giving you complete room control through your phone.
Commenting on the announcement, Richard Branson said: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started.
“At Virgin, we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even to space. Our success comes from identifying where we can make a difference. Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too. I can’t wait for everyone to experience it.”
The London hotel will also provide a home for Virgin Hotels’ The Know loyalty program and Virgin Red members in London. Virgin Red members will be able to earn seven points per pound spent on nightly room rates, to spend on extraordinary experiences across the Virgin Group and beyond.
Virgin Hotels London-Shoreditch will be open at on 45 Curtain Road on 1 August 2024.
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