Otherwander has opened a new hotel in Soho, London, offering design-led stays from £70 per night. The property, called Otherwander Soho, is located at 92 Dean Street in the centre of the capital’s West End.

The opening adds a new option for travellers looking for a short-stay base in one of London’s busiest districts. Otherwander says the hotel is intended to deliver a seamless modern city stay in a compact format, combining hospitality with a focus on design.

Soho remains one of the city’s most visited neighbourhoods, known for its restaurants, theatres, nightlife and proximity to major shopping and cultural attractions. A hotel in this area is likely to appeal to both leisure visitors and business travellers who want central access.

The new property enters a competitive market where room rates can vary widely depending on season, demand and location. By setting prices from £70 a night, Otherwander is positioning the hotel as a lower-cost alternative to many central London stays, while still keeping guests in a prime post code.

The company has framed the launch around the idea of rethinking the urban hotel experience. In a district where space is limited and turnover is high, compact stays with a clear design identity are becoming increasingly common across the hospitality sector.

London continues to attract major hotel openings as operators look to capture demand from domestic and international travellers. Soho, in particular, has long been a draw for visitors who want immediate access to central London and a lively neighbourhood atmosphere.

Otherwander Soho adds to that choice with a rate point and location aimed at travellers who value convenience and style. The opening also reflects the continuing strength of the short-stay and city-break market in the capital.