Hyatt Hotels Corporation has announced the launch of four new resorts – Secrets Sunny Beach Resort & Spa, Dreams Sunny Beach Resort & Spa, AluaSun Helios Beach, and Alua Helios Bay – under the Inclusive Collection, a part of World of Hyatt, in Bulgaria. This marks the expansion of Hyatt’s all-inclusive resort brands into a third European country, in addition to its existing presence in Spain and Greece. The resorts are now available for booking through Hyatt’s channels, and members of the World of Hyatt program can earn and redeem points at these new properties in Bulgaria.
“We are committed to bringing our best-in-class all-inclusive model to Bulgaria with the opening of four resorts in Obzor and Sunny Beach,” said Javier Coll, group president of global business development and innovation, Inclusive Collection, Hyatt. “This expansion is a testament to our intentional growth throughout Europe, and we look forward to the resorts welcoming guests to our Secrets, Dreams, Alua and AluaSun resorts for an unforgettable experience.”
The newly opened Secrets Sunny Beach Resort & Spa and Dreams Sunny Beach Resort & Spa are located near the coastline of Sunny Beach, the largest resort town in Bulgaria. The Secrets resort is an adults-only property with 335 guestrooms and suites, featuring Preferred Club options and personalized all-inclusive amenities. The resort boasts of three infinity pools, one outdoor pool with a swim-up bar, an indoor pool, a full-service spa, six restaurants, and four bars. Activities include live music, yoga, Pilates, and aqua spinning.
The adjacent Dreams resort features 597 guestrooms, family suites, and Preferred Club options, catering to both couples and families. The resort offers five outdoor pools, one indoor pool, five restaurants, and five bars, with access to the amenities of the Secrets resort for adult guests. Younger guests can enjoy the Explorer’s Club for Kids or the Core Zone Teens Club, while a children’s playground, pool with water slides and a splash park are also available.
Both resorts offer Unlimited-Luxury® inclusions such as unique daytime programming, live evening entertainment, and fully equipped fitness centers. They also feature world-class Spas by Natura Bissé®. The exclusive beachside location of the resorts provides an opportunity for guests to immerse themselves in the surrounding culture while enjoying pampering spa treatments, chef-driven culinary experiences, and personalized service.
AluaSun Helios Beach and Alua Helios Bay are situated in the peaceful coastal town of Obzor on the panoramic road linking the Northern and Southern Black Sea coast, providing direct access to one of Bulgaria’s longest beaches, and are close to the cities of Varna, Bourgas, and Nessebar.
AluaSun Helios Beach offers 192 guestrooms with stunning views of the sunrise and sunset over vast gardens and green areas, creating a serene resort experience for families. The resort features a friendly atmosphere, an outdoor swimming pool with a dedicated children’s area, an extensive gym, three restaurants with diverse cuisine, and three bars that allow guests to unwind with their preferred beverages.
Alua Helios Bay features 318 guestrooms with balconies overlooking the Black Sea. Guests can indulge in amenities like one outdoor pool, a dedicated outdoor children’s pool, an indoor pool that includes a child section, a gym, and a wellness area. The resort enables guests to personalize their experience with additional offerings such as four restaurants and five bars serving a variety of culinary delights.
Both resorts offer the Astro Club, which offers age-appropriate activities for children aged 4 to 12, and a diverse range of entertainment and activities that can be enjoyed by the entire family. For guests looking for a more luxurious experience, My Favorite Club offers exclusive facilities and additional services in a private section of the resort.
According to Gonzalo del Peon, group president, global and commercial, Inclusive Collection, Hyatt, the new Bulgarian resorts represent the evolving trend in luxury all-inclusive travel, where guests seek more holistic experiences that offer a trusted brand’s consistency coupled with exciting and immersive destination offerings. These new properties join Hyatt’s existing brand presence in Bulgaria, including the Hyatt Regency Sofia and the upcoming Hyatt Regency Pravets Resort, set to open later this year.
