Hyatt Hotels Corporation announced today that Hyatt Place and Hyatt House hotels in the Americas continue to outperform in leisure, urban, drive-to, and mixed-use locations, with 48 new hotels in these brands expected to open across the Americas in 16 new markets for Hyatt in 2022 and 2023. With more than 470 Hyatt Place and Hyatt House hotels currently open in the Americas, the brands continue to attract travelers looking for seamless hotel experiences and owners and operators that are committed to delivering brand and operational excellence.
This planned expansion of the Hyatt Place and Hyatt House brands in the Americas will represent more than 6,400 rooms planned by year-end 2023, positively contributing to Hyatt’s industry-leading net rooms growth, which was 19.5% in 2021. This includes growth as a result of Hyatt’s acquisition of Apple Leisure Group (ALG). The anticipated Hyatt Place and Hyatt House hotels in the Americas represent almost 9% of Hyatt’s total pipeline, and Hyatt will welcome more than 20 new owners to the Hyatt family.
Top-Performing Select Service Brands
Hyatt Place and Hyatt House hotels in the Americas continue to deliver strong performance, outperforming peers with an almost 400 basis points market share improvement in 2021 over 2019, with leisure, urban, and drive-to destinations as some of the top performing segments in 2021. Additionally, the Hyatt Place and Hyatt House brands in the Americas led occupancy rates across all regions and Hyatt brands with 65.1% in Q4 2021 or 61.8% for full-year 2021.
“The Hyatt Place and Hyatt House brands continue to perform incredibly well, especially among leisure transient guests, with leisure destinations commanding strong ADR,” said Jim Tierney, senior vice president, development and owner relations, Hyatt. “With an eye toward recovery, we believe these hotels will remain attractive to leisure guests thanks to distribution, value, and amenities. For example, in Q4 2021, we saw business transient demand accelerate due to companies returning to the office and business travelers hitting the road again.”
Thoughtfully Growing in Markets that Matter
The 48 hotels expected to open in the Americas by 2023 will expand the Hyatt Place and Hyatt House brands into locations where Hyatt’s loyal guests and members are traveling and will bring the brands to 44 markets, 16 of which are new markets for Hyatt – including Montréal, Québec, Panama City Beach, Fla., Sacramento, Calif., and Virginia Beach, Va.
“We continue to grow the Hyatt Place and Hyatt House brands in markets that matter to our guests and loyalty members, and in strategic locations where our owners and operators will see meaningful results,” Tierney continued. “From leisure destinations to downtown locations, mixed-use developments to college campuses and airport locations, our pipeline of new properties demonstrates the strength and resonance of the Hyatt Place and Hyatt House brands with developers, owners, operators, and guests.”
Driving Value for Owners & Operators
With a global distribution network and the award-winning World of Hyatt loyalty program, which has nearly tripled in the number of members since 2017 to over 30 million members today, Hyatt continues to offer scale without saturation across its portfolio of brands. The Hyatt Place and Hyatt House brands deliver exceptional performance through differentiated signature experiences, operational efficiency, customizability, and innovations that continue to evolve based on guest and owner feedback.
