Hyatt Hotels Corporation announced today that a Hyatt affiliate has entered into a franchise agreement with Thera Island Suites S.A., owners of Magma Resort Santorini, and Athens-based SWOT Hospitality will operate the hotel. Expected to open in 2022 in time for the summer season, the hotel will join The Unbound Collection by Hyatt portfolio as the first Hyatt-affiliated resort in the Greek islands, featuring 59 guestrooms, including 24 suites. The signing underscores Hyatt’s strategy to grow its brand footprint in the leisure and independent collection segments across key European leisure destinations.
Magma Resort Santorini will resemble a re-imagined traditional Cycladic dwelling by incorporating a sustainable yet modern exterior design that seamlessly integrates the lava-made and stone elements with the overall island’s ambience. All 59 guestrooms and suites, 46 of which will feature private pools and hot tubs, will enjoy unobstructed views of the Aegean Sea and Anafi Island.
True to The Unbound Collection by Hyatt brand’s ethos, Magma Resort Santorini will offer one-of-a-kind, modern and personalized luxury guest experiences. Nestled among traditional old vineyards, the resort will be located on the lava-made slopes of Vourvoulos, in close proximity to picturesque lava sand beaches on the northeast part of the island and popular cosmopolitan destinations such as Fira and Oia, known for its Instagram-worthy sunsets. The resort’s culinary experience, Magma by Spondi, will be curated by a two-starred Michelin chef and honor local agriculture and seasonal ingredients in a contemporary and inventive interpretation. The restaurant’s menu will feature signature dishes and other fine dining options paired with renowned wines from the rich viticulture for which the island is known.
Santorini is one of Greece’s most visited islands, famed for its association with the lost island of Atlantis. In light of its continued growth in popularity, it has been chosen by the Ministry of Tourism and the European Bank to be a focus area for sustainable tourism. The island is well-known for its extraordinary, picturesque beaches, dramatic cliffs overlooking the caldera and iconic sunset views.
Magma Resort Santorini will be designed to incorporate organic shapes from black volcanic stones alongside contrasting, off-white geometric prisms, reminiscent of Santorini’s volcanic ash which is evident around the island. The resort will be inspired by the surrounding traditional dwellings, or pezoules, and terraced land used for winemaking. The design will blend the natural environment while paying homage to Santorini’s underground spaces and cave homes, with a state-of-the-art wellness center and a subterranean spa and a spacious event facility for up to 250 guests. Elsewhere, the resort will feature several semi-outdoor spaces and covered walkways to create balance between the cool interior and warm open air. The design and architectural development will be produced by PEOPLE and ELASTIC Architects.