Rus Tourism News
Emblems Collection

Accor Introduces New Brand – Emblems Collection

Accor introduces Emblems Collection, a unique global portfolio of boutique hotels and luxurious resorts. Emblems Collection is launching with a magnificent flagship hotel – Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province, slated to open in December 2022. The luxury brand is expected to grow to 60 properties around the world by 2030.

With the creation of Emblems Collection, Accor is broadening its footprint in the collection brands space and will look to replicate the success it has achieved with another of the Group’s brands – MGallery Hotel Collection, a storied portfolio that now counts more than 100 boutique hotels worldwide. With a similar free-spirited approach, yet focused on the luxury segment, Emblems Collection will feature unique hotels that are ‘emblematic’ of their designers, demographics or destinations. Appealing to the stylish and the smart set, signature elements of the brand’s hotels will include luxurious surroundings, Instagram-worthy pools, and vibrant public spaces. Hotels and resorts joining the Emblems Collection will fall into three categories:

Emblems Collection Heritage – hotels that are landmarks of a destination – the buildings that contribute to the character of a city, place or nation; properties that celebrate the hallmarks of history and classic cultural traditions.
Emblems Collection Retreat – resort properties along blissful beaches, bucolic countrysides or nestled in the mountains, offering sumptuous spa and wellness experiences with holistic care and enrichment through rituals, serenity and wellbeing.
Emblems Collection Signature – design-led hotels that embody an aesthetic universe, an ode to the style and signature of the designers or original residents who contributed to the hotel’s unique legacy.

Designed for independent hoteliers
The Emblems Collection brand is designed with the needs of independent and boutique hotel owners in mind. For those seeking to upgrade their property’s luxury status and give their global profile a boost, the hotel brand standards of the collection are flexible, light, and easy to attain, with opportunities to sign franchise agreements – the only Accor luxury brand to offer this option. The new brand will encourage its hotels to retain their unique identities, which is important to hoteliers who have invested in creating a certain style for their hotel and/or market. Moreover, Emblems Collection provides direct ROI and the opportunity to maximize revenue with immediate access to the power of Accor’s sales, distribution and loyalty platform.

“For owners and developers who have created unique luxury hotels, or are looking to develop a new upmarket offering, we offer a collection brand that can boost their property’s status and profile with limited investment in marketing and branding, along with an easy transition process,” said Agnes Roquefort, Chief Development Officer, Accor. “With Emblems Collection, a hotelier can optimize their costs and operations right away by leveraging Accor’s powerful global distribution and supply networks, while expanding their audience reach from the moment they join. We look forward to working collaboratively with more hoteliers and development partners to bring more hotels around the world to this outstanding collection.”

First Stop: China
Guiyang Art Centre Hotel, Emblems Collection is the inaugural flagship of the new hotel portfolio, residing in the city’s famous Guiyang Art Centre. Originally built as an opulent private residence, this crown jewel of the capital city attracts visitors with its lush landscaping, sprawling grounds, and serene wellness ambience.

The city of Guiyang is well-known for its lovely warm climate, being centrally located in the province of Guizhou, and enjoys an enviable location along the north bank of the Nanming River. Often referred to as the ‘capital of summer resorts in China’, Guiyang is one of the fastest growing cities in the country, a leading tourism hotspot, and a popular destination for luxury travelers, both domestically and from afar.

With 64 extraordinary suites and two magnificent ballrooms, guests will love the new Emblems Collection hotel, with its exciting mix of atmosphere, grandeur, style and innovation. Whether enjoying the serenity of the swimming pool, spa and fitness area, or the social buzz of one of the sophisticated hotel’s stylish bars, lounges and restaurants, the Guiyang Art Centre Hotel, Emblems Collection is certain to become one of the most popular hotels of the capital city of Guizhou province.

With a plan to grow the collection to 60 properties by 2030, Accor is actively seeking new properties to be part of Emblems Collection in targeted destinations across the globe. Paris and Prague are two key cities where luxury heritage hotels might be candidates for Emblems Collection Heritage or Emblems Collection Signature. Other target cities for potential growth include London, Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok, Seoul, Sydney, Montréal, New York, Havana, Cartagena, Santiago, Buenos Aires, Montevideo, and Santiago, among others. For the Emblems Collection Retreat, short-listed destinations include Tuscany, Mykonos, Bodrum, Algarve, Bali, Australia’s Gold Coast and Mexico’s Riviera Maya.

Iuliia Tore