Marriott International, Inc. announced plans to expand its portfolio in Turkey with the expected opening of 10 properties by the end of 2022. With the anticipated openings, the company’s portfolio in Turkey is expected to encompass 43 properties with over 7,000 rooms across eight markets by the end of 2022. Reinforcing its long-term focus on the market, the company also announced two recent deal signings under the Four Points by Sheraton brand.
“Marriott International has a strong history of successful operations in the Turkish market,” said Begüm Kaya, Director of Development, Turkey at Marriott International. “With our captivating portfolio of brands, world-class distribution platform and all-encompassing travel program, Marriott Bonvoy, we appreciate the confidence our owners and franchisees have with us in this exciting market.”
Strong Continued Growth for Select Accommodations Across the Country
Marriott International continues to see growth in its select portfolio across brands such as Four Points by Sheraton and Residence Inn by Marriott. Four Points by Sheraton builds upon its momentum in the Turkish market with the Four Points by Sheraton Istanbul Kagithane expected to open this year and the Four Points by Sheraton Elazig projected to open in 2022.
To meet the demand for longer-stay accommodations in the country, the company is expected to debut its extended stay brand, Residence Inn by Marriott, with the anticipated opening of Residence Inn by Marriott Istanbul Atasehir later this year. The brand is ideal for guests seeking the comforts of home with modern, flexible suites with full kitchens and separate living and sleeping areas, providing the perfect solution for travelers mixing business and leisure travel.
Owner Desire for Marriott’s Premium Brands
The company’s renowned premium brands also remain a strong driver of growth in the Turkish market. Following the recent opening of Orientbank Hotel Istanbul, Autograph Collection, two new Autograph Collection hotels are planned to open in Istanbul – The Burdock, Autograph Collection in 2021 and Orient Occident Hotel, Autograph Collection in 2022. Providing independent hoteliers the opportunity to leverage the company’s powerful distribution, sales and loyalty platform while maintaining their independent spirit, Autograph Collection hotels celebrate individuality while benefiting from the power of Marriott International’s scale.
Delta Hotels by Marriott, which provides guests with exactly what they need for a seamless travel experience, made its debut in the country in 2019 with the opening of Delta Hotels by Marriott Istanbul Halic. The brand is slated to open Delta Hotels by Marriott Istanbul Levent by the end of 2021.
Sheraton Hotels & Resorts, which is currently undergoing a much-anticipated design transformation, remains a popular brand in Turkey. Following the recent openings of Sheraton Istanbul City Center and Sheraton Istanbul Levent, the brand is anticipated to open Sheraton Istanbul Esenyurt next year. Drawing on its roots as a community hub for locals and guests, the new Sheraton experience provides services and design that enable socialization, productivity, and personalization. Marriott Hotels, the company’s flagship brand, continues to further grow its portfolio in Turkey with the recent opening of Izmir Marriott Hotel.