The US spa industry continues its upward trajectory, reaching a remarkable milestone with a record-breaking revenue of $21.3 billion in 2023, surpassing the previous high of $20.1 billion in 2022.
This data comes from the 2024 edition of the annual US Spa Industry Study, conducted by PricewaterhouseCoopers (PwC) in collaboration with the International Spa Association (ISPA).
The study, running since 1999, focuses on the core metrics known as the “Big Five” of the spa industry: total revenue, spa visits, spa locations, revenue per visit, and industry employment.
Comparing 2022 to 2023, the study reveals steady growth across these key financial indicators.
Revenue saw a significant increase of 5.7 percent, marking a historic peak since record-keeping began. The number of spa visits experienced a slight uptick from 181 million to 182 million (+0.6 percent), while the total number of US spas also saw a modest rise from 21,790 to 21,840 (+0.2 percent).
Additionally, revenue per spa visit rose by 5.1 percent from $111.50 to $117.20, indicating increased consumer spending and demand for spa services.
Moreover, the industry witnessed a notable expansion in its workforce, with the number of employees rising by 2.6 percent from 360,700 to 370,100 by January 2024.
These insights were unveiled on April 24 at ISPA’s annual Conference & Expo in Scottsdale, Arizona.
ISPA will release the full study later this year, packed with even more insights and data.
