Chopard, the renowned luxury jewelry and watchmaker, has quietly introduced its first venture into the hospitality industry with a new luxury hotel in the heart of Paris. The discreetly named 1, Place Vendôme hotel is in a private mansion on the corner of Place Vendôme and Faubourg Saint Honoré, where the brand’s historic boutique is located.
The building, dating back to 1723 and originally constructed by Pierre Perrin, underwent extensive restoration work lasting over a year. The interior design was orchestrated by the renowned Pierre-Yves Rochon, a subsidiary of the architectural firm Perkins & Will, known for its work with prestigious hotels such as Four Seasons, Ritz-Carlton, Waldorf Astoria, and others.
The investigative media Glitz estimates that the investment in the Chopard Hotel reached around 19 million euros. The interior features high-quality materials, including fine essences, bronze, brass, and acid-aged mirrors, creating a luxurious ambiance.
The result is a 5-star boutique hotel comprising approximately 15 rooms, offering a more intimate and exclusive experience than the nearby Vendôme Hotel. The suites, individually decorated, seamlessly blend classic and contemporary elements. For instance, the Saphir suite, priced at roughly $1,500 per night, boasts hand-embroidered midnight-blue wall coverings inspired by a 17th-century drawing. The Suite Paraiba features eye-catching pink-crystal parrot lamps by Tisserant Art & Style and porcelain bathroom taps designed by Pierre-Yves Rochon.
The most abundant offering is the Appartement Chopard, priced at around $16,000 per night. This suite combines meticulously restored gilded ceilings with abstract art by Kemal Seyhan. It also includes a balcony with a direct view of Napoleon sitting atop the square’s towering centerpiece column.
Chopard’s entry into the luxury hospitality sector represents a significant development in Paris, adding to the growing trend of high-end accommodations in the city, and the hotel promises a unique and lavish experience for its guests.