Elegant Hotels of the World Launches With Expanded Global Luxury Portfolio

Elegant Hotel Collection has officially rebranded as Elegant Hotels of the World, marking a new chapter in its growth strategy with an expanded global portfolio, enhanced digital platforms and a stronger commercial focus for independent luxury hotels.

Powered by HotelREZ Hotels & Resorts, the rebranding reflects the evolution of the luxury soft brand as it seeks to provide independent hotels with greater international visibility, stronger distribution capabilities and improved revenue opportunities while preserving each property’s unique identity.

Central to the transformation is the launch of a redesigned Elegant Hotels of the World website, created to improve hotel discovery and direct bookings through editorial storytelling, curated collections and destination-focused content that inspires travellers during the planning process.

“Luxury today is far more personal than ever. Travellers are increasingly drawn to hotels that offer a strong sense of individuality and connection to place,” said Catt McLeod, Vice President of Elegant Hotels of the World.

Global Portfolio Continues To Grow

The rebranded collection launches with a growing portfolio of luxury independent hotels across Europe and Asia-Pacific. New members include The Lakes by YOO in the Cotswolds, Foxhills in Surrey, The Zetter Bloomsbury, Fulham Pier Hotel and Bertrand’s Townhouse in London, alongside Tanah Gajah – A Resort by Hadiprana in Bali and TreeHouse Villas Koh Yao in Thailand.

The expansion reflects rising demand for authentic, experience-led luxury travel, with the brand focusing on hotels that combine local character, distinctive design and a strong sense of place.

New Luxury Tier Planned

As part of its next phase of development, Elegant Hotels of the World will introduce Masterpiece by Elegant Hotels of the World, a curated collection of five-star properties that will complement the brand’s existing luxury portfolio.

The company said the new structure is designed to strengthen its global demand ecosystem while improving profitability for member hotels through enhanced commercial support, international distribution and direct booking performance.

Elegant Hotels of the World forms part of HotelREZ Hotels & Resorts’ wider brand portfolio alongside Best Loved Hotels and WithSoul Hotels, supporting independent properties through global sales, marketing, technology and revenue management solutions.