Virgin Limited Edition, Sir Richard Branson’s celebrated collection of luxury retreats, has officially reopened its award-winning safari camp, Mahali Mzuri, following a complete interior refurbishment that has redefined the guest experience while honouring the soul of the Maasai Mara.
The transformation of the 12-tent luxury camp, which began in 2024, is now complete, unveiling a fresh new look across both the guest tents and communal spaces, including the dining tent, lounge, bar, and the camp’s iconic infinity pool that overlooks the sweeping valley where the Great Wildebeest Migration unfolds annually.
In partnership with Lynne Hunt London, the redesign delivers a contemporary yet culturally rooted aesthetic that deepens the connection between guests and the surrounding wilderness. The reimagined interiors feature natural materials, an earthy palette, and striking accents of red and black—a tribute to traditional Maasai attire. The refurbishment also includes an impressive curation of contemporary works by local East African artists, thoughtfully integrated throughout the camp.
Each of the upgraded tented suites, including the popular family tent, now offers an expansive, open-plan layout, wraparound windows, and private terraces that blur the line between indoor comfort and outdoor majesty. The camp’s firepit and bar remain central social hubs, perfect for exchanging stories after game drives or watching wildlife drift across the valley below.
The reopening comes at a perfect time, aligning with the start of the Great Migration season in July, when over a million wildebeest journey from Loita Hills toward the Serengeti. The camp, which celebrated its 10th anniversary in 2023, was originally established to help protect this vital migratory corridor from encroaching threats, and continues to honour that mission.
Sustainability and community empowerment remain pillars of Mahali Mzuri’s philosophy. The camp proudly employs over 80% of its staff from neighbouring Maasai villages, and its long-standing partnership with local landowners and conservation leaders has yielded meaningful impact. Among its key initiatives is the ongoing support of a local primary school for 300 children, funded through guest donations over the past decade.
On the environmental front, Mahali Mzuri now operates with even greater efficiency. A robust solar power system supplies up to 100% of the camp’s energy needs, while rainwater harvesting and an expanding kitchen garden reduce its environmental footprint.
“We’re incredibly proud of what Mahali Mzuri has become,” said Sir Richard Branson in a statement. “This refurbishment honours the beauty of the Maasai Mara and the incredible communities that make this region so special. We can’t wait for our guests to return and experience it all in a way that’s more immersive, comfortable, and meaningful than ever.”
With its doors now open, the new Mahali Mzuri stands ready to welcome adventurers, conservationists, and luxury seekers alike to a once-in-a-lifetime safari experience in one of the world’s most remarkable ecosystems.
