Preferred Hotels & Resorts has announced a significant expansion of its partnership with Virgin Hotels Collection. This agreement brings nine ultra-luxury retreats from Virgin Limited Edition, Sir Richard Branson’s exclusive portfolio, into the prestigious Legend Collection.
Unforgettable Experiences in Breathtaking Locations
Effective immediately, properties like Mont Rochelle (South Africa), Necker Island (British Virgin Islands), and Ulusaba (South Africa) will be featured on the Preferred Hotels & Resorts website. These exceptional properties join the Legend Collection, known for offering sophisticated settings, personalized service, renowned dining, and exceptional spas, guaranteeing unforgettable experiences for discerning travelers.
Expanding a Strategic Partnership
This agreement builds on the 2022 partnership between Preferred Hotels & Resorts and Virgin Hotels Collection, which saw several Virgin Hotels locations join the L.V.X. Collection. As both Virgin Hotels Collection and Preferred Hotels & Resorts continue to grow, more hotels are expected to join the alliance, including the upcoming Virgin Hotels London-Shoreditch.
Shared Passion for Exceptional Service
“We are thrilled to showcase these extraordinary properties within our Legend Collection,” said Lindsey Ueberroth, CEO of Preferred Travel Group. “This collaboration strengthens our commitment to personalized guest experiences and transformative travel.”
Unique Experiences Await
Virgin Limited Edition retreats offer unique opportunities for guests. From wildlife safaris in South Africa to cultural immersion in Morocco, each property promises a profound and meaningful journey.
Greater Exposure for Virgin Limited Edition
“This partnership leverages the global reach of Preferred Hotels & Resorts to introduce Virgin Limited Edition’s retreats to a wider audience,” said James Bermingham, CEO of Virgin Hotels Collection.
Benefits for Virgin Limited Edition Properties
By joining the Legend Collection, Virgin Limited Edition properties gain access to Preferred Hotels & Resorts’ expertise in sales, marketing, and distribution across leisure, corporate, and group travel sectors. Additionally, guests can now participate in the I Prefer Hotel Rewards program, offering points redeemable for valuable benefits.
This strategic alliance between Preferred Hotels & Resorts and Virgin Limited Edition positions both companies for continued growth and success while offering travelers access to an even wider range of exceptional hospitality experiences.
