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European Destinations

Italy Plans New Law to Verify Tourist Reviews on Travel Websites

The Italian authorities are pushing for a new law requiring tourist reviews on travel websites to undergo mandatory verification. The aim is to ensure that reviewers genuinely visited the establishment they are commenting on and did not receive any payment for leaving a review. This proposed law, which still needs approval from both houses of Parliament, is designed to “limit unfair competition, uncover hidden advertising, and combat fraud in the travel sector.”

According to the draft document supported by Italy’s Minister of Tourism, Daniela Santanchè, to post an online review, reviewers must provide identification and proof that they visited the location within the last two weeks.

Furthermore, companies will have the ability to request the removal of comments older than two years if they are no longer relevant.

Minister Santanchè emphasized that the measure ensures that reviews—often a key factor for travelers deciding on hotel or restaurant bookings—are truthful. She added that the new law could improve the quality of travel services across the country.

Commenting on the situation, the local non-profit organization Assoutenti stated that the proposed legislation should also extend to social media platforms.

“It is essential to regulate the social media sphere more effectively, where many influencers post reviews about restaurants, clubs, spas, and accommodations daily. This content, which often appears personal and impartial, is frequently the result of commercial agreements that are not disclosed,” said a representative from Assoutenti.

If passed, the law would initially affect hotels, restaurants, and travel websites, with the possibility of later expanding to include goods and services listed on international websites.

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