TRIBE, Accor’s design-driven lifestyle hotel brand, has reached an exciting milestone with 20 hotels now open globally. Known for its contemporary approach to hospitality, TRIBE offers smart, stylish spaces designed to cater to modern travelers who value both quality and accessibility. With over 40 additional properties in the pipeline, the brand is set to redefine modern hospitality further.
A New Era in Hospitality
“Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality,” said Jean-Yves Minet, Global Brand President, Midscale & Economy at Accor. “Our design-led spaces focus on what really matters: comfort, style, and functionality. TRIBE is about providing everything guests need and nothing they don’t, all at a great price.”
Meeting the Demands of Modern Travelers
Positioned between standardization and personalization, TRIBE caters to the growing lifestyle segment of hospitality. This approach blends local vibrancy with cutting-edge design, attracting travelers and locals alike to its social spaces.
Camil Yazbeck, Global Chief Development Officer for Accor’s Premium, Midscale & Economy Division, highlighted the brand’s appeal to developers:
“TRIBE delivers on the demand for lifestyle-based hospitality, offering partners ADR premiums and optimised space planning, leading to high profitability. Its adaptability also makes it ideal for conversion opportunities, aligning with Accor’s commitment to sustainable growth.”
What’s Next for TRIBE?
With its distinctive style and innovative hospitality model, TRIBE is poised for continued global expansion. By delivering bold designs, vibrant experiences, and solid returns for investors, TRIBE is setting a new standard in accessible luxury for modern travelers.
