Marriott International, Inc., has revealed its ambitious plans to expand its portfolio in France with the addition of 10 new properties, totaling over 1,000 rooms, by the end of 2025. These anticipated openings will further enhance Marriott’s presence in France, where the company currently operates 69 properties with over 12,000 rooms across 16 brands in 29 cities, including Paris, Nice, Cannes, Lyon, Strasbourg, Marseille, Reims, Lille, Bordeaux, and Toulouse.
Alexandra Goguet, Vice President of Development, France and Benelux, Marriott International, commented: “We remain focused on strengthening our presence in primary and secondary markets in France in line with the strong demand we are seeing for leisure and resort experiences, as well as for business travel. With our captivating portfolio of brands, world-class distribution platform, and Marriott Bonvoy, our award-winning travel program, we continue to drive robust growth opportunities with owners and franchisees in the market.”
Marriott is witnessing strong momentum for its select service brands in France, with Moxy Hotels leading the growth in this segment. The brand plans to open three new properties: Moxy Annecy and Moxy Paris Clamart in 2024, followed by Moxy Nice by the end of 2025. Moxy Hotels, known for its innovative and playful lifestyle, already has nine operating hotels in France with nearly 1,500 rooms.
Additional expected openings by the end of 2025 include Residence Inn by Marriott Lille, Courtyard by Marriott Lyon East, and Aloft Dijon, an adaptive reuse project of a former post office in the city center.
Goguet added: “Conversion and adaptive reuse projects represent nearly half our properties expected to join the Marriott portfolio in France by the end of 2025. These projects allow us to add hotels in key locations in city centers and demonstrate our expertise and flexibility in finding innovative solutions to adapt existing buildings while creating fantastic guest experiences.”
Marriott is also focusing on opportunities for conversion and adaptive reuse projects in the luxury segment. The company plans to enhance its luxury portfolio in France with the highly anticipated opening of Hôtel du Couvent, a Luxury Collection Hotel in Nice. This adaptive reuse project involves the restoration of a convent originally built in 1604, in collaboration with Studio Mumbai, Studio Méditerranée, and Festen Architecture. The property will feature 88 luxury guest rooms and suites, with an expected opening in the summer of 2024.
In the premium segment, Marriott plans to add a Tribute Portfolio Hotel in Mougins.
France is home to 16 brands in the Marriott Bonvoy portfolio, each offering differentiated experiences across various traveler segments and purposes. The brands currently present in the country include The Luxury Collection, JW Marriott, Marriott Hotels, Sheraton, Le Méridien, Westin, Renaissance Hotels, Autograph Collection Hotels, Tribute Portfolio, Design Hotels, Residence Inn by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Courtyard by Marriott, and Marriott Vacation Club.
