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Dusit Partners with Pixel One Production

Dusit International, one of Thailand’s leading hotel and property development companies, has teamed up with innovative Bangkok-based event management company Pixel One Production Co., Ltd, which specialises in audio-visual production solutions for MICE business, to deliver new services for virtual and hybrid meetings at Dusit Hotels and Resorts throughout Thailand. 

The new services, collectively dubbed VICE ROOM (Virtual Interactive Conference Experience), see Dusit’s hotel meeting rooms transformed on demand into high-end recording, live-streaming and presentation studios for worldwide broadcasting. A multi-screen video wall allows for real-time interactions with remote event participants, while a green screen backdrop can be incorporated for high-definition virtual backgrounds. Dedicated professional event specialists are also on hand to ensure swift and seamless connectivity. 

Officially introduced recently as part of a special event held at Dusit Thani Hua Hin for travel industry specialists and representatives from the Tourism Authority of Thailand (TAT) and the Thailand Convention and Exhibition Bureau (TCEB), the VICE ROOM debut demonstrated how meetings can be held safely, sustainably and economically in the new normal. Dusit employees from overseas joined the presentation and could be seen interacting with Dusit’s Group CEO, Ms Suphajee Suthumpun, in a group conversation facilitated by Future One’s high-tech set-up.

Ms Suthumpun believes that hybrid meetings models will be essential for stimulating Thailand’s MICE business in a post COVID-19 world. Not only will they serve as an attractive and safe platform for seminars, meetings and training sessions for companies based in Thailand, but they will also help to engender confidence among international businesses waiting to return, she said.

“The COVID-19 outbreak has brought major shifts to ways we live our lives, with measures such as social distancing making it very difficult for people to meet in person,” said Ms Suthumpun. “Our strategy to meet these changes, and the subsequent shifts in consumer preferences, is to offer convenience, experience and value at every opportunity. This includes collaborating with others to offer innovative solutions which we hope will benefit our industry at large. Our partnership with The Pixel One Production aims to achieve this by combining its solutions for socially distanced meetings and seminars with the expertise and renowned hospitality of our own Dusit Events team. Ultimately, our services will serve as a one-stop, affordable shop for safe, efficient and highly engaging hybrid meeting models and solutions. And these will be available at all Dusit Hotels and Resorts in Thailand, and also for offsite events catered for by our team.”

Mr Chatupol Sittichai, CEO of The Pixel One Production Co., Ltd. and Future One The Virtual Center, said that the solutions his company offers have been designed not only to facilitate remote participation, but also enhance creativity and engagement by enriching the meeting experience with virtual Q&As, live polls, and animated presentations, amongst others.

“The VICE ROOM has been carefully designed to help people connect and communicate via advanced technology, but still feel like they are interacting in the same place by sparking the kind of creativity that occurs in actual meetings,” said Mr Sittichai.  “Our connected systems and technologies, including a curved wall of high-definition screens that can simultaneously display up to 100 remote participants, enable real-time interaction and ensure information and content are relayed quickly and efficiently for effective outcomes. What’s more, our large green screen backdrop allows for all kinds of virtual screens to be superimposed behind the presenter, enhancing participation and engagement even further.”

Hybrid meeting packages at Dusit Hotels and Resorts in Thailand, including a VICE ROOM set up for up to 100 remote participants, are available now, starting at only THB 90,000 for a one-day set up.

Iuliia Tore