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Radisson Expands African Markets

Earlier this year, Radisson Hotel Group announced that it had surpassed its half-year growth target in Africa with exciting new openings and market entries across business and leisure destinations. This puts the Group on target to reach its goals of adding 150 hotels to the continent in the next five years – making it one of the fastest-growing hotel companies across Africa year on year.

Key markets for the Group’s Africa expansion plan include Morocco, Nigeria, South Africa, Egypt, Cameroon, Senegal and Ivory Coast, demonstrating an equal prioritization for Francophone and Anglophone countries.

Highlights from 2022 so far include entry into several key new African markets. Radisson Hotel Group expanded its presence in Madagascar with a portfolio of three hotels, becoming the largest international operator on the island. Extending the Group’s presence into new regions, the first Radisson-branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport, was signed in 2022, and the Radisson Individuals brand was introduced to the continent with the opening of two new properties, Number One Oxford Street Hotel & Suites, a member of Radisson Individuals, in Ghana, and Marina Resort Port Ghalib, a member of Radisson Individuals, in Marsa Allam, Egypt.

Another high point of the year is Radisson Blu, the fastest growing hotel brand in Africa in terms of the number of hotels, awarded ‘Africa’s Leading Hotel Brand’ at the World Travel Awards, recognized globally as the ultimate hallmark of quality.

Radisson Hotel Group also recently announced the opening of Radisson Blu Hotel, Juba, South Sudan’s first internationally branded 5-star hotel, and continued its resort growth strategy with the signing of Radisson Resort Dakar Saly in Senegal. There was also the announcement of Radisson Blu Hotel, Livingstone in Zambia and the upcoming offerings for Radisson Safari Hotel, Hoedspruit, both due to open in the coming months. Additionally, the Group reinforced its presence in Tunisia with the recent opening of Radisson Sfax and the rebranding of La Maison Blanche Tunis as a Radisson Individuals property. In South Africa, the Group expanded its portfolio to more than 14 properties with the opening of its latest addition, Radisson Blu Hotel Durban Umhlanga. Further to this, the Group has signed in the last weeks the Radisson Collection Marsa Allam, Egypt with 294 rooms and Radisson Serviced Apartments, Yaoundé, with 220 rooms – both opening in 2024 and further reinforcing the group presence in key focus markets.

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