Marriott’s growth plans in the region include the anticipated addition of more than 20 hotels in Turkey by the end of 2025, across all brand segments: luxury, premium, select and midscale.
In September 2023, Marriott announced the launch of Four Points Express by Sheraton in response to growing consumer demand for reliable-yet-affordable accommodation in Europe, the Middle East and Africa. The company recently added Four Points Express by Sheraton Bursa, which marked the first property under the new midscale brand globally. Türkiye is a key market for Four Points Express by Sheraton with plans to add four additional properties across Ankara, Antalya and Istanbul, including Four Points Express by Sheraton Taksim Square, which is slated to be added later this year.
In the select segment, Moxy Hotels is expected to make its debut in Türkiye with anticipated openings in Istanbul and Izmir. AC Hotels is expected to expand its portfolio in the country with expected additions in Istanbul and Izmir. Aloft Hotels and Residence Inn by Marriott are also planning to add properties by the end of next year.
Across the premium segment, the company plans to open its first properties in Cappadocia and Usak in 2025 under the Marriott and Sheraton brands, with the anticipated openings of Cappadocia Marriott Hotel and Sheraton Hotel & Thermal Spa Usak. Expansion plans over the next two years also include multiple additional openings under brands such as Marriott Executive Apartments.
Following the recent opening of the Sanasaryan Han, a Luxury Collection Hotel, Istanbul, the company expects to continue to strengthen its position in the luxury space with the anticipated addition of Legacy Ottoman, a Luxury Collection Hotel, Istanbul, in 2025.
Türkiye is currently home to 20 brands in the Marriott Bonvoy portfolio, each delivering differentiated experiences across traveler segments. The brands currently operating in Türkiye are St. Regis Hotels & Resorts, The Ritz-Carlton, The Luxury Collection, EDITION, and JW Marriott in the luxury segment; Marriott Hotels, Sheraton Hotels & Resorts, Renaissance Hotels, Le Méridien, Westin Hotels, Tribute Portfolio, Autograph Collection, Delta Hotels by Marriott, Marriott Executive Apartments and Design Hotels in the premium segment; Four Points by Sheraton, Aloft Hotels, Residence Inn by Marriott, and AC Hotels by Marriott in the select service segment; and Four Points Express by Sheraton in the midscale segment.
