Mandarin Oriental, Bodrum has welcomed French fashion house Jacquemus with the opening of a new boutique and an immersive beach takeover, bringing one of luxury fashion’s most recognisable contemporary brands to the Turkish Riviera for the summer season.
The collaboration introduces a dedicated Jacquemus retail space alongside an experiential beach concept at the resort’s Blue Beach, creating a distinctive lifestyle destination where fashion, leisure and Mediterranean design come together.
The new boutique showcases the recently launched Jacquemus Resort 2026 Plage collection, featuring ready-to-wear pieces, accessories and seasonal essentials designed for warm-weather escapes.
Largest Jacquemus Beach Activation Yet
Alongside the boutique opening, Jacquemus has transformed Blue Beach with what the brand describes as its largest beach installation to date.
The takeover includes a range of customised experiences designed exclusively for resort guests and visitors, including personalised backgammon sets, branded paddle boards, beach paddle games and specially designed buggy rides.
True to the brand’s aesthetic, the beach concept is centred around Jacquemus’ signature striped design language. Each destination in the brand’s beach series features a unique colour palette inspired by Mediterranean landscapes, sunlight and the spirit of summer travel.
The result is a highly visual setting that reflects the playful yet sophisticated style for which Jacquemus has become internationally known.
A Fashion Destination on the Turkish Riviera
The new Jacquemus boutique spans 98 square metres and includes a dedicated terrace area where guests can browse the collection in a relaxed resort environment.
The boutique will remain open throughout the 2026 summer season until October, offering visitors direct access to the latest designs from the French label.
Volkan Öztürkler, General Manager of Mandarin Oriental, Bodrum, said the collaboration brings an exciting new dimension to the resort’s luxury retail offering.
He described the partnership as a relaxed and inspiring collaboration that introduces fresh fashion experiences for guests while complementing the resort’s established reputation for luxury and exclusivity.
Luxury on Paradise Bay
Located on a 60-hectare waterfront estate overlooking Paradise Bay on the Bodrum Peninsula, Mandarin Oriental, Bodrum is one of Türkiye’s leading luxury resorts.
The property features 122 rooms, apartments, suites and villas, many with private gardens, terraces and infinity-edge pools overlooking the Aegean Sea.
Guests can choose from 12 restaurants and bars, while the resort’s 2,700-square-metre spa offers Mandarin Oriental’s signature wellness experiences. Additional facilities include a private sandy beach, extensive leisure amenities, event spaces and a collection of luxury fashion and lifestyle boutiques.
The arrival of Jacquemus further strengthens the resort’s position as a destination where fashion, hospitality and Mediterranean lifestyle converge, offering guests an exclusive seasonal experience that extends beyond traditional luxury travel.
