Auberge Collection has announced its expansion into Africa with the launch of Auberge Safari, a new portfolio of nine high-end safari camps and lodges across Tanzania.
The move marks the brand’s first presence on the continent, bringing together two established safari operators—Legendary Expeditions and Chem Chem Safari—under a single platform designed to deliver fully integrated luxury safari journeys.
A New Approach To Luxury Safari Travel
Auberge Safari spans key locations across Tanzania’s northern circuit, from the Serengeti to Lake Manyara, offering curated itineraries that combine multiple camps into a single, seamless experience.
Each property retains its individual identity while aligning with Auberge Collection’s focus on place-driven hospitality, blending exclusivity, cultural immersion and access to some of Africa’s most significant wildlife areas.
Experiences include private guides and vehicles, close encounters with the Great Migration, and interactions with local communities such as the Maasai, Hadzabe and Datoga.
Nine Camps Across Iconic Wildlife Landscapes
The portfolio includes a diverse range of camps and lodges, from the elevated Mwiba Lodge in a private wildlife reserve to the intimate Mila camp in the western Serengeti.
Properties such as Nyasi and Songa provide direct access to the dramatic river crossings of the Great Migration, while Chem Chem Lodge and its sister camps focus on a slower, more immersive safari experience rooted in nature and stillness.
Legendary Lodge in Arusha offers a more tranquil setting within a coffee estate, designed as a starting or ending point for safari journeys.
Conservation At The Core Of The Experience
The initiative is closely tied to conservation efforts across Tanzania, with each stay supporting organisations including the Friedkin Conservation Fund and the Chem Chem Association.
These groups work to protect critical ecosystems and wildlife corridors, while also supporting local communities and sustainable livelihoods.
The partnership reflects a broader shift in luxury travel towards experiences that prioritise environmental stewardship and cultural connection.
A Strategic Milestone For Auberge Collection
The launch of Auberge Safari represents a significant step in Auberge Collection’s global expansion, extending its portfolio into one of the world’s most sought-after safari destinations.
By combining established conservation-led operators with its own hospitality approach, the brand aims to offer a new model of luxury travel in Africa—one defined not by scale, but by depth of experience and connection to place.
The expansion signals growing demand for high-end, purpose-driven travel, where exclusivity and sustainability are increasingly central to the guest experience.
