Bvlgari Hotel Roma has unveiled “The Treasure Hunt”, a highly curated signature experience designed to immerse guests in the Eternal City through a series of private, tailor-made encounters that blend culture, craftsmanship and storytelling.
The concept moves beyond traditional sightseeing. Instead of following standard itineraries, guests are guided through a network of hidden locations – from historic ateliers and rare libraries to artisan workshops and private residences – many of which are not typically open to the public. Each stop becomes part of a narrative shaped around discovery, creativity and Italian heritage.
At the core of the experience is its bespoke approach. Every itinerary is individually designed based on guests’ interests and pace, whether for couples, families, groups of friends or corporate teams. The result is a deeply personalized journey that reflects both the spirit of Rome and the refined identity of the Bvlgari brand.
Among the standout activities are immersive, hands-on experiences led by masters in their fields. Guests can explore monotype printing at the historic Litografia Bulla, guided by master printer Beatrice Bulla, or take part in a blind tasting at Il Ristorante – Niko Romito inside the hotel, curated by Executive Chef Claudio Catino.
Other highlights include creating mosaics in a loggia overlooking the Imperial Fora alongside artist Fabio Jordi and an archaeologist, decoding hidden clues within the historic Biblioteca Casanatense, or engaging in a fencing “mirror challenge” at the renowned Accademia d’Armi Musumeci Greco.
The journey also embraces lighter, playful elements. A private gaming experience inspired by Venetian ridotti unfolds inside the Princess Apartments, while cocktail enthusiasts can craft signature drinks at the Bvlgari Bar under the guidance of Bar Director Desiré Verdecchia.
Each activity is designed to create a continuous dialogue between art, taste and savoir-faire – a reflection of the Maison’s identity. The hotel itself plays a central role, with its spaces integrated into the experience to showcase its design, hospitality and vision.
Available exclusively to guests of Bvlgari Hotel Roma, “The Treasure Hunt” starts from €4,000 per person, with a minimum of four participants. The format is expected to expand to other Bvlgari Hotels & Resorts properties worldwide, positioning it as a defining feature of the brand’s evolving approach to luxury travel.
In a city as storied as Rome, where history is often experienced at a distance, Bvlgari’s new offering brings something different – an invitation not just to see the city, but to unlock it.
