Wine lovers visiting Bordeaux’s Cité du Vin in 2025 can raise a glass to even greater global discovery. The immersive wine museum has announced the addition of six new partners to its prestigious international wine network, bringing the total number of affiliated wine-growing organisations to fifty-five. These newcomers—from Australia to Morocco and across Europe—are helping shape a richer, more diverse tasting experience for visitors, who now have the chance to explore even more terroirs, grape varieties, and winemaking traditions from across the world.

Each of the six new partners will supply ‘ambassador’ wines available year-round throughout the museum’s activities, from sensory tasting journeys and cultural workshops to the panoramic Belvedere tastings that crown a visit to the Cité du Vin.

A Taste of the World—Now Featuring Victoria, Morocco, and Istria

Perhaps the most geographically far-reaching addition is the State of Victoria in Australia, teaming up with the museum through its trade agency, Global Victoria. Representing five wine-growing regions—including Yarra Valley, King Valley, Shiraz Central and the Pinot Coast—the Victorian partnership brings a showcase of sparkling wines, cool-climate pinot noirs, and bold shiraz to French shores. In February, a wine-tasting workshop kicked off the collaboration with a strong turnout and plenty of enthusiasm for Australia’s southern flavors.

Meanwhile, Morocco is now on the Cité’s map, thanks to the Sommeliers Association of Morocco. Though lesser-known internationally, Morocco has a deep-rooted viticultural heritage that dates back to Antiquity. Its debut as a partner reinforces the museum’s growing focus on African wines, adding a new layer of cultural richness to the tasting program.

From Central Europe to Coastal Croatia

Slovakia has also entered the fold via the Slovak Grape and Wine Producers Association, highlighting the country’s ancient winemaking heritage, indigenous grape varieties, and picturesque wine-growing regions. Visitors had their first taste during a dedicated Slovak wine and food pairing afterwork event in April, sparking curiosity and admiration for the country’s lesser-known labels.

Another welcome arrival is Vinistra, the Association of Winegrowers and Winemakers of Istria in Croatia. Often referred to as the “Land of 1,000 Islands,” Croatia is steadily gaining global recognition for its quality wines, and Istria—known for malvasia and teran grape varieties—is one of its most prized regions. With this partnership, the Cité du Vin now presents an even fuller portrait of Croatian wine culture.

Strengthening the French Connection: Bordeaux and the Loire

Closer to home, two prestigious French institutions have joined the 2025 lineup. The AOC Bordeaux and Bordeaux Supérieur Syndicate is now part of the museum’s celebrated Via Sensoria sensory tasting journey, offering a spotlight on the historic appellation’s emblematic wines—complete with bold red fruit aromas and a setting that celebrates the richness of Bordeaux’s viticultural identity.

Also joining is InterLoire, the Loire Wine Interprofession, broadening the French regional offerings with a November tasting workshop planned to spotlight the Loire’s cool-climate whites, lively rosés, and elegant reds.

A Global Wine Family with a Mission

Each of the fifty-five wine partners currently supporting the Cité du Vin plays a vital role in shaping its cultural and sensory experiences. Committed to the Foundation for Wine Culture and Civilisations for one to three years (often with renewals), these regions supply a steady stream of ambassador wines—about 50,000 bottles annually—enabling the museum to serve up tastes from five continents to more than 400,000 visitors each year.

Looking ahead, the Cité du Vin is already planning a tribute to its global wine family. To mark its 10th anniversary in 2026, the museum will unveil a dedicated photo exhibition celebrating its partners and the stories they bring to Bordeaux’s wine-loving public.

Whether you’re savoring a glass of Moroccan syrah, a Slovak white, or a sparkling wine from Victoria’s Pinot Coast, the Cité du Vin continues to prove that wine isn’t just a beverage—it’s a journey across time, place, and culture.