The Russian wine tourism sector is set for rapid growth, with the number of hotel suites at wineries projected to increase by 1,200–1,300 by 2030. According to a new forecast from consulting company NF Group, this would represent a 3.5-fold expansion compared to today’s levels.

Currently, just 24 wineries across the country operate hotels, accounting for 18% of the market. As of August 2025, the total supply stood at 373 suites, with most concentrated in southern regions: 55% in Krasnodar Krai, 33% in Crimea and Sevastopol, 8% in Rostov Region, and 4% in Volgograd Region.

Accommodation formats vary widely, ranging from classic hotel rooms to private villas and glamping sites. On average, each property offers 10–30 rooms, with alternative lodging options usually limited to fewer than ten units. Seasonal demand is strong: occupancy rates reach 70–100% during peak summer months and holiday weekends, but fall to 20–40% in the off-season. Across the year, high-quality winery hotels achieve an average occupancy rate of 50–65%.

Prices also span a wide range. In August 2025, the cost of a standard double room without breakfast or extra services, booked in July, ranged from 4,000 to 26,000 rubles per night. Villa stays were priced between 12,000 and 42,000 rubles, while glamping accommodations averaged 11,000–12,000 rubles per night.

“Twenty years ago, wineries typically limited their offerings to tastings and tours,” noted Olga Shirokova, Partner at NF Group. “Today, more and more estates are transforming into full-fledged tourism centers, complete with hotels, restaurants, spa zones and event spaces.”

With investment flowing into Krasnodar Krai and Crimea in particular, experts say winery hotels are poised to become one of the fastest-growing segments of Russia’s hospitality industry.