Arbitrip has announced a partnership with El Al Airlines to launch a fully white-labelled hotel booking platform inside the airline’s digital ecosystem.

The companies said the new service is designed to give travellers a more seamless, personalised and value-driven way to book accommodation alongside flights.

The move marks a wider push to connect airline booking with hotel search and reservation tools, as travel companies look for ways to simplify the planning process and improve customer experience.

Arbitrip described itself as a travel technology platform that uses AI, exclusive pricing and customer service to transform hotel booking. Under the new partnership, its technology will sit directly within El Al’s online channels rather than redirecting users to a separate site.

That approach is intended to keep travellers inside the airline’s digital environment from start to finish. It also gives El Al a way to extend its booking journey beyond flights while offering hotel options tailored to its customers.

White-labelled platforms are increasingly common in travel because they allow one brand to offer another company’s service under its own name. In this case, the hotel booking tool appears to be presented as part of El Al’s own digital offering.

For customers, the main appeal is simplicity. A traveller booking a trip can now find hotel options in the same place as flight information, which may reduce the number of steps needed to complete a journey plan.

The partnership also reflects the continued use of artificial intelligence in travel retail. Arbitrip says its platform uses advanced AI to improve hotel booking, suggesting that search, pricing and personalisation are central to the product.