The initiative brings the national airline and tourism authority into closer alignment as Air Mauritius rolls out its global #WeAreMauritius campaign while strengthening its non-stop service between London Gatwick and Mauritius. Together, the organisations are promoting the island beyond its traditional honeymoon image, highlighting wellness, sports tourism, meetings and events, cultural experiences and regenerative travel.
Senior representatives from Air Mauritius and MTPA presented the new strategy to UK travel trade partners and media during a series of events last week, outlining plans to position Mauritius as a year-round destination for families, solo travellers, adventure seekers and business visitors.
“For Destination Mauritius, it is fundamental that the MTPA works closely with our national airline in ensuring a seamless option across various cities for the visitors of our tropical paradise,” said Dinesh Burrenchobay, Chairman of the Mauritius Tourism Promotion Authority.
Air Mauritius Eyes Daily London Flights
Air Mauritius currently operates up to five weekly non-stop services between London Gatwick and Sir Seewoosagur Ramgoolam International Airport, providing more than 159,000 annual seats from the UK. According to Chief Commercial Officer Laurent Recoura, the route is performing strongly, with the airline aiming to introduce daily flights as soon as possible.
The carrier is also continuing its fleet modernisation programme. Air Mauritius currently operates Airbus A350-900s, A330-900neos, A330-200s and ATR72 aircraft, with three additional A350-900s scheduled to join the fleet from December 2026. Business Class capacity will increase from 28 to 32 seats as part of an ongoing cabin upgrade.
“We are Mauritius. Everything we do reflects the warmth, authenticity and unique spirit of our island nation,” said Recoura, describing the airline’s role as both a carrier and ambassador for the destination.
Mauritius Expands Beyond Beach Holidays
While Mauritius remains one of the world’s leading honeymoon destinations, tourism officials are increasingly promoting the island’s diverse experiences. Visitors can combine luxury resorts with championship golf courses, diving, hiking, cycling, kitesurfing, cultural tours, culinary experiences and wellness retreats.
The accommodation portfolio continues to expand across multiple segments, from boutique guesthouses and private villas to internationally recognised luxury resorts, including Four Seasons Resort Mauritius at Anahita, The St. Regis Le Morne Resort and One&Only Le Saint Géran.
Regenerative Tourism Becomes A Priority
Sustainability is also becoming central to Mauritius’ long-term tourism strategy. Rather than focusing solely on reducing environmental impact, MTPA aims to promote regenerative tourism that actively benefits local communities and ecosystems through initiatives such as coral and mangrove restoration, water conservation, artisan workshops and community-based cultural experiences.
“As an island nation with limited resources, sustainability is not optional – it is essential,” Burrenchobay said.
Air Mauritius and MTPA will continue their joint international marketing efforts throughout the year, including a shared presence at World Travel Market London in November, as they seek to strengthen Mauritius’ position as one of the Indian Ocean’s leading premium tourism destinations.
