citizenM Hotels has expanded the use of Laundris’ digital linen management platform across its entire U.S. portfolio after a successful pilot programme delivered significant procurement, labor and operational savings.
The initiative, developed in partnership with Hospitality Facility Concepts (HFC USA) and linen supplier GT Linens, began at citizenM Austin Downtown before being rolled out across all 17 U.S. properties.
Hotels Reduce Linen Procurement Costs
Before implementing the system, newly opened citizenM hotels typically purchased between eight and nine PAR levels of linen inventory to avoid shortages and operational uncertainty.
Following the adoption of Laundris’ real-time inventory tracking system, properties were able to reduce opening inventory levels to between three and four PAR depending on seasonal demand.
According to the companies, initial linen inventory purchases generally cost between $80,000 and $120,000 per hotel.
The reduced inventory requirements generated estimated procurement savings of approximately $40,000 to $60,000 per property.
Across the 17-hotel portfolio, total procurement savings reached between $680,000 and just over $1 million.
The platform also enabled more accurate just-in-time purchasing by aligning linen orders directly with real consumption data instead of relying on large safety stock reserves.
Storage Costs And Supply Chain Delays Reduced
The implementation also transformed citizenM’s supply chain relationship with GT Linens.
Previously, linens were often stored up to 12 months in advance, tying up capital and creating substantial storage expenses.
After the rollout of Laundris, average lead times dropped to around two weeks, significantly reducing warehousing requirements and storage costs.
A major operational improvement came through shared real-time visibility between hotels and laundry facilities.
Digital dashboards gave both parties access to the same live data on linen counts, inventory levels, usage patterns, discard rates and forecast shortages.
The companies said this transparency reduced operational disputes, minimized manual communication and improved efficiency across hotel and laundry operations.
Labor Savings Exceed $155,000 Annually
The system also generated operational labor savings by eliminating manual linen counts, reducing unnecessary movement of stock throughout hotels and simplifying communication processes.
On average, each hotel saved approximately one hour and 15 minutes of labor daily.
Over a full year, this translated to roughly 456 labor hours saved per property.
At average labor costs of $20 per hour, annual savings reached approximately $9,125 per hotel.
Across the entire portfolio, annual labor savings exceeded $155,000.
The reduction in operational workload also allowed hotel teams to focus more time on guest-facing tasks such as early check-in preparation, public space upkeep and linen quality inspections.
Improved Operations And Employee Experience
Beyond measurable financial savings, the companies said the platform improved operational consistency, communication and workplace morale. The use of automated inventory tracking reduced last-minute operational disruptions while creating smoother workflows across hotel teams.
According to HFC USA President Mark Spavale, the technology fundamentally changed how citizenM manages linen operations.
“The Laundris solution transformed linen from our biggest operational headache into a strategic asset we manage with confidence,” Spavale said.
Following the success of the rollout, citizenM said the system has become a core part of its operational strategy across the United States portfolio, improving efficiency, stabilizing costs and enhancing guest service consistency.
