Uber Technologies and Ulta Beauty have announced a nationwide partnership that brings more than 1,500 Ulta Beauty stores to the Uber Eats marketplace, expanding on-demand access to beauty and wellness products across the United States.
The launch arrives ahead of Mother’s Day and allows customers to order thousands of beauty products for same-day or scheduled delivery directly through the Uber Eats app.
Beauty Products Now Available Through Uber Eats
Customers can now shop a wide range of products from Ulta Beauty’s assortment, including makeup, skincare, haircare, fragrance, beauty tools and wellness items.
The partnership gives Uber Eats users access to products from more than 600 brands across multiple price categories, ranging from everyday essentials to premium beauty labels.
Orders can be placed for immediate delivery or scheduled in advance, offering greater flexibility for shoppers looking to restock products or purchase last-minute gifts.
Uber Expands Beyond Food Delivery
The agreement marks another step in Uber Eats’ broader expansion into retail categories beyond restaurant delivery.
In recent years, the platform has added products from sectors including groceries, electronics, home improvement and beauty as it continues developing its retail marketplace strategy.
By integrating Ulta Beauty’s national store network, Uber Eats is further strengthening its same-day retail delivery offering across the United States.
Focus On Convenience And Omnichannel Shopping
Ulta Beauty Vice President of eCommerce Jodi Williams said the partnership is intended to provide customers with more flexible and convenient ways to shop for beauty products.
According to the company, the collaboration extends Ulta Beauty’s omnichannel strategy by combining its in-store assortment with rapid delivery services.
Uber’s Head of Grocery and Retail for North America, Hashim Amin, said the partnership reflects growing consumer demand for both product variety and delivery flexibility within the beauty sector.
How The Service Works
Customers can access Ulta Beauty through the “Retail” or “Beauty” sections within the Uber Eats app, select their nearest participating store and browse available products.
After adding items to their cart, users can choose delivery timing and track their order in real time through the platform.
Uber One members will also continue receiving benefits including $0 delivery fees on eligible orders and additional member savings.
