Hilton is set for another year of strong global growth in 2026, expanding into several new countries and launching some of its most anticipated properties to date.
The company will introduce eight of its leading brands into new markets, underscoring Hilton’s continued focus on luxury, lifestyle, and midscale segments worldwide.
New Country Entries In 2026
Hilton’s 2026 expansion will mark the debut of its brands in multiple destinations across Asia, Europe, and the Pacific:
Waldorf Astoria Hotels & Resorts – Malaysia
Conrad Hotels & Resorts – Saudi Arabia, Malaysia, and Greece
NoMad – Singapore
Curio Collection by Hilton – India
Canopy by Hilton – Thailand and Italy
Home2 Suites by Hilton – Ireland
Hilton Garden Inn – Fiji
Spark by Hilton – Saudi Arabia
Global Openings And Milestones
Among the key highlights for 2026 is the long-awaited opening of Waldorf Astoria London Admiralty Arch, set to become one of the capital’s most iconic luxury hotels. The NoMad brand will make its Asia-Pacific debut in Singapore, bringing its signature design and culture-driven hospitality to the region.
Hilton’s Home2 Suites by Hilton brand will enter Western Europe for the first time with a launch in Ireland, while Canopy by Hilton will expand into major European and Asian leisure markets, including Italy’s alpine destinations and Thailand’s cultural hubs.
The year will also see Hilton’s lifestyle brands arrive in top U.S. ski destinations, continuing the company’s focus on experiential luxury and design-led hospitality.
Strengthening Guest Loyalty
Through Hilton’s award-winning loyalty program, Hilton Honors, members can earn and redeem Points across thousands of properties worldwide. The program continues to evolve, offering members more ways to personalize their stays, access exclusive experiences, and travel to dream destinations faster than ever before.
A Global Year Of Growth
Hilton’s 2026 openings reflect the group’s commitment to strategic expansion and innovation in emerging markets. With new luxury and lifestyle hotels on the horizon, Hilton is shaping the next chapter of global hospitality – one country at a time.
