Bamford London proudly presents the Bamford Riviera, an exclusive limited-edition timepiece crafted in partnership with the legendary Hotel du Cap-Eden-Roc, a landmark of timeless elegance on the French Riviera.

This new watch celebrates the art of travel, classic sophistication, and the enduring allure of the Riviera lifestyle. Designed as a unisex automatic (self-winding) watch, it features a sleek stainless-steel bracelet and comes with an additional rubber strap available in three Riviera-inspired colours: Sea Blue, Sky Blue, or White — allowing for stylish customization.

A distinctive detail is the subtle incorporation of the iconic Eden-Roc lifebuoy on the second’s hand, symbolizing the hotel’s heritage and charm. The watch is waterproof up to 100 meters, making it as practical as it is elegant.

George Bamford, Founder of Bamford London, reflects on the collaboration:
“My family has a long history with Hotel du Cap, so it has been a huge honour to work with the incredible team to design a watch that captures the hotel’s timeless elegance and charm.”

Nestled within 32 acres of pine forest, the Hotel du Cap-Eden-Roc is famed for its majestic alleyways, iconic swimming pool, tennis courts, and enchanting rose gardens — epitomizing the French art de vivre.

Philippe Perd, Managing Director of the hotel, adds:
“This collaboration marks the union of two icons of elegance and savoir-faire. Bamford has turned a dream into reality with a unique timepiece that perfectly reflects the spirit of the location. This collection isn’t just a watch — it represents an attitude, a way of life.”

The Bamford Riviera is a must-have for those who appreciate refined craftsmanship and the timeless glamour of the French Riviera.