Oetker Collection, the renowned hospitality brand overseeing Masterpiece Hotels such as Le Bristol Paris, Hotel du Cap-Eden-Roc, and others, has joined forces with New York-based womenswear brand La Ligne to introduce its first-ever line of pajamas.
This sleepwear collection features iconic symbols representing each of Oetker Collection’s 12 properties. Emblems ranging from a fine bone China teapot for The Lanesborough in London to a vintage Volkswagen representing Brenners Park-Hotel & Spa in Baden-Baden, and lemons reflecting the brand’s latest addition, Hotel La Palma in Capri, adorn the pajamas.
La Ligne, founded in 2016, is a New York-based womenswear brand known for its distinctive stripe graphic. The collaboration combines La Ligne’s signature Bonne Nuit Pajamas with the dreamy locations of Oetker Collection, creating a blend of comfort and sophistication.
Molly Howard, CEO of La Ligne, expressed excitement about the collaboration, stating, “This collaboration is the perfect marriage between one of La Ligne’s most recognizable items, the Bonne Nuit Pajamas, and Oetker’s dreamy locations, resulting in the ultimate escapism, blending comfort and sophistication in perfect harmony.”
Simon Neggers, SVP Sales, Marketing & Communications at Oetker Collection, commented, “La Ligne is such a fun and chic brand, and they make fabulous sleepwear, so they were our first choice for creating our first pair of pajamas.”
The limited-edition Oetker Collection x La Ligne pajamas will be priced at $250 USD and will be available starting November 2023 across Oetker Collection’s Masterpiece Hotels, as well as online at lalignenyc.com and in La Ligne boutiques in various locations, including New York, Palm Beach, Dallas, Greenwich, Boston, and Marin.