The CitizenM hotel chain is set to join the Marriott International family in a major acquisition valued at $355 million. This strategic move will add over 8,500 rooms across key global cities to Marriott’s expanding portfolio and further strengthen its position in the lifestyle and boutique hotel segment.
Founded in 2008 and based in the Netherlands, CitizenM has grown into a unique and recognizable brand with 36 tech-forward hotels across Europe, the United States, and Asia. The company is known for its sleek design, digital-first services, and appeal to modern travelers seeking both comfort and convenience. In addition to its current properties, three more hotels are under construction and are expected to open by mid-2026.
CitizenM’s current footprint includes prominent locations in cities such as Amsterdam, London, Paris, Rome, Copenhagen, Zurich, and New York. The brand also has hotels in major U.S. cities like Boston, Chicago, Los Angeles, Miami, Seattle, and Washington, D.C., offering consistent quality in highly desirable destinations.
The acquisition reflects a growing trend in the hospitality industry, where larger global players are absorbing popular independent hotel brands. Just recently, IHG acquired Ruby Hotels in early 2025, and Hyatt completed its acquisition of Standard International in 2024. These moves show how major hotel groups are evolving to capture a broader and more diverse travel audience.
Rattan Chadha, founder of CitizenM, expressed optimism about the deal’s impact: “I believe the transaction will significantly expand CitizenM’s global reach and strengthen its brand positioning.”
Marriott’s acquisition strategy often focuses on expanding its reach in the boutique and lifestyle sectors, and CitizenM offers an ideal fit. The brand’s tech-savvy approach, stylish interiors, and self-service features have made it popular with younger, digitally connected travelers. By integrating CitizenM into its global system, Marriott will likely benefit from increased brand diversity and customer loyalty across more segments.
Pending regulatory approval in the United States, the transaction is expected to close sometime in 2025.
