TUMI has launched two stunning new iterations of its most beloved collections: the Voyageur Leather and TUMI 19 Degree Frame. To celebrate these Fall 2024 releases, TUMI has partnered with global ambassador and esteemed South Korean actress Mun Ka Young for an immersive campaign set on the vibrant streets of Seoul.
In this dynamic campaign, TUMI reintroduces the Voyageur collection with a luxurious, fashion-forward twist. Crafted from high-quality leather and featuring the new TUMI “T” logo hardware, the collection balances the brand’s signature elevation and innovation with a timeless, minimalist allure. The Voyageur Leather collection includes a variety of pieces such as backpacks, totes, shoulder bags, and crossbodies. A standout addition is the Mini Train Case Crossbody, designed for modern women with versatility in mind. The collection is available in classic Black with Gold or Gunmetal hardware, as well as a festive Pewter Metallic with Gunmetal hardware for the holiday season, with prices ranging from $250 to $750 USD.
TUMI is also expanding its travel offerings with the introduction of the TUMI 19 Degree Frame collection. This innovative line features integrated frame latches, retractable handles, and TUMI’s signature smooth, quiet wheels. The collection’s iconic fluid contours and organized interior design make it ideal for modern travelers. Available in Black Texture and Pearl Grey Texture colorways and offered in four sizes, from carry-ons to packing cases, the collection is priced between $895 and $1,195 USD.
Victor Sanz, TUMI’s Global Creative Director, expressed excitement about the brand’s continued evolution, stating, “This season represents our continued push forward for TUMI, as we’re expanding further into women’s lifestyle and evolving our travel experiences to create a more flawless, timeless and innovative product assortment.”
The visually stunning campaign brings these collections to life, capturing the energy and architecture of Seoul through the lens of South Korean creatives, director Taejong Song and photographer Kim Hee June. With Mun Ka Young at the forefront, the campaign showcases how TUMI products seamlessly blend style, organization, and excitement into everyday life.
“I was personally so excited for this campaign to be shot in Seoul, South Korea, the place I call home,” said Mun Ka Young. “TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organized while always looking sleek and stylish.”
This campaign marks a significant moment for TUMI as it continues to expand its product offerings and global presence, all while staying true to its commitment to quality, innovation, and style.
