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Myrtle Beach

Hilton Expands Multi-Brand Footprint with New Dual-Flag Hotel in Myrtle Beach

Hilton is excited to announce the opening of its newest dual-brand hotel, The Ellie Beach Resort Myrtle Beach, Tapestry Collection by Hilton, and DoubleTree Resort by Hilton. Located on Springmaid Beach, this unique addition to Myrtle Beach expands Hilton’s growing footprint of multi-brand properties.

The multi-brand concept offers larger and enhanced communal areas and amenities compared to standalone properties, benefiting both business and leisure travelers. The oceanfront resort boasts a wide range of comforts, including two on-site restaurants—Ocean Blue Restaurant and Southern Tide Bar & Grille. Recreational options include six pools and three waterslides, direct beach and Springmaid Pier access, a mini-golf course, sport courts, and 24-hour fitness centers. Additionally, the hotel offers 38,000 square feet of flexible meeting space.

Owned by Singerman Real Estate and managed by Pyramid Global Hospitality, the property is located at 3200 S Ocean Blvd. It features 452 rooms, comprising 238 Ellie Beach Resort rooms and suites and 214 DoubleTree Resort by Hilton rooms and suites. Conveniently situated on Springmaid Beach, the hotel offers guests easy access to Springmaid Pier, Myrtle Beach State Park, water sports, golf courses, The Market Common, and Broadway at the Beach.

The Ellie Beach Resort, part of the Tapestry Collection by Hilton, participates in Hilton Honors®, the award-winning guest loyalty program with nearly 190 million members. Hilton Honors members who book directly through preferred Hilton channels enjoy instant benefits, including a flexible payment slider that allows nearly any combination of points and money to book a stay, an exclusive member discount, and free standard WiFi. Members also have access to contactless technology through the Hilton Honors mobile app, allowing them to check in, choose their room, and access their room using Digital Key.

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