Hyatt Hotels has entered into an exclusive collaboration agreement with Lindner Hotels AG. It is expected that more than 30 hotels across seven European countries will join the Hyatt brand portfolio and will be integrated into the World of Hyatt loyalty program in the near future. The majority of the properties are slated to transition to the JdV by Hyatt brand, a collection of independent hotels with unique personalities and a true reflection of their locations.
Lindner Hotels AG, a German family-owned hospitality company founded in 1973 by architect Otto Lindner, operates a variety of properties under the Lindner Hotels & Resorts and the me and all hotels brands in key cities across Germany and in Central and Eastern Europe. The agreement will expand Hyatt’s brand footprint to 15 new markets and extend distribution in key destinations such as Dusseldorf, Frankfurt, and Hamburg.
The Lindner portfolio will further increase Hyatt’s lifestyle footprint with the addition of an estimated 5,500 rooms, significantly growing Hyatt’s footprint in Germany, bringing even more options to Hyatt guests and World of Hyatt loyalty members.
As part of this agreement, Lindner Hotels will have access to data-driven support around brand health, guest experiences and revenue optimization from Hyatt’s Global Franchise and Owner Relations Group, a dedicated team focused on the performance of Franchise hotels, and owners and operators.