Radisson Hotel Group (RHG) has today announced its APAC Expansion Plan – a major initiative that will unleash the power of its diverse brands and partnerships to drive 400% growth across the Asia Pacific region by 2025.
The APAC Expansion Plan will enable Radisson Hotel Group to increase its regional footprint in Asia Pacific. By 2025, it will add 1,700 hotels and resorts to its current portfolio of over 400 properties. It will aim to achieve this through a combination of organic growth, mergers and acquisitions, master license agreements, and leases in key locations.
Focused on five strategic growth markets, India, Thailand, Vietnam, Australia, and New Zealand, the plan builds on existing initiatives to harness the vast potential of China with Jin Jiang and its subsidiaries, both as a destination and an important source of outbound business. In India, Radisson Hotel Group is one of the most recognized and respected hospitality companies, with a portfolio of 100+ properties in operation across more than 60 locations nationwide. To further propel its holding in the Indian market, the Group will leverage its deep existing relationships and seek new strategic partnerships to strengthen its status as the hotel provider of choice in the country.
In Thailand, Vietnam, Indonesia and Australasia, the establishment of new dedicated Business Units in Bangkok, Ho Chi Minh City, Jakarta, and Sydney will see the Group build local development and operations teams that offer local language and expert support capabilities in core markets, strengthening Radisson Hotel Group’s commitment to the Expansion Plan.
As a result of bolstering its on-the-ground presence in these markets, owners will have access to an expanded collection of brands. The Group has a portfolio of nine distinct brands, and a recently announced brand extension, Radisson Individuals Retreats for the Indian market.
In select markets across Asia Pacific, the Group has rights to develop and manage the 7 Days and Metropolo brands, through individual master license agreements with affiliates of Jin Jiang. Targeting its upscale and mid-scale growth segments, in Australasia and select markets in Southeast Asia the Group has also retained exclusive license rights to develop and manage the Golden Tulip brand from Louvre Hotels Group and additional (non-exclusive) rights to the Kyriad and Campanile brands. India, Indonesia and Korea remain under the direct management of Louvre Hotels Group.
With new or revitalized brands in the portfolio ranging from economy to luxury, Radisson Hotel Group will now be able to customize its development strategy to partner with owners and investors in every market segment and location.