Today, InterContinental Hotels & Resorts launch a new programme of bath amenities with European luxury brand Byredo, bringing some of the world’s favourite cosmetics – in a more sustainable full size – to some of the most beautiful hotel bathrooms across the globe.
This launch combines a response to the growing demand from travelers looking for unique stays while travelling more consciously, with meaningful luxury products of the highest quality like Byredo. The Byredo amenities will be rolled out across InterContinental properties globally from now. Including cult favourites within Byredo’s fragrance portfolio, such as Bal d’Afrique, a warm and romantic vetiver infused with neroli, African marigold and Moroccan cedarwood, and Blanche, a pure and fresh scent with hints of delicate rose and sandalwood, the Byredo ritual will become a highlight of InterContinental bathrooms over the next year.
Amongst the first hotels to carry the range will be the recently opened InterContinental Barcelona, InterContinental Fujairah Resort, InterContinental Shanghai Hongqiao NECC and InterContinental Sydney in their newly renovated rooms.
IHG is the first global hotel company to commit all its brands to removing bathroom miniatures in favour of full-size amenities. This initiative is the first major milestone under IHG’s goal to eliminate single use items across the guest stay by 2030. It forms part of IHG’s Journey to Tomorrow, a series of ambitious commitments to make a positive difference for our people, communities and planet over the next decade.
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Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. A natural disruptor, Gorham set out to reinvent the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.
In April 1946 Juan Trippe, the founder of Pan American Airways, had a vision to pioneer international travel and quickly realized to truly achieve this, luxury hotels were needed, and so the InterContinental brand was born. Since the very first hotel opened in Belém, Brazil, InterContinental Hotels & Resorts has been trailblazing luxury travel in new and established destinations for 75 years. As the world’s first truly international luxury hotel brand, the brand has been part of some of history’s most defining moments.
Today, with over 200 hotels in the world’s most exciting destinations from Danang to Paris, InterContinental hotels and resorts continue to delight luxury travellers with the exhilaration of fascinating places and the worldliness that travel brings. Through the launch of initiatives such as this exciting new Byredo amenity programme, the brand is redefining its ethos of discovery and modern luxury, setting the tone for the future of luxury travel.
