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MEININGER Opens in Innsbruck

At the beginning of November, MEININGER group will open the doors to its newest hotel: the MEININGER Hotel Innsbruck Zentrum, the fourth MEININGER hotel in Austria. This means that in addition to Salzburg and Vienna, guests can now benefit from low-cost accommodation in Innsbruck. The new MEININGER hotel in Innsbruck is done in a fitting “Way to Mountain Adventure” theme and offers a total of 260 beds. The group’s fifth 2021 opening is planned for December in Marseille, France.

Innsbruck is often referred to as the capital of the Alps. It is also one of the best cities for outdoor recreation in Europe. “Before the pandemic, Innsbruck reported an increase of nearly 30% in overnight stays,” explains Thomas Hagemann, Chief Operating Officer (COO) of MEININGER Hotels. “We expect Innsbruck to continue to draw more visitors in the future. However, most of the accommodation in the city is quite expensive. Budget and economy lodging only accounts for 30% of the total share, and is mostly found in small, privately run hotels.”

For Hagemann, Innsbruck is the perfect market for MEININGER’s innovative hybrid hotel concept, which appeals to both business and leisure travelers. “With its rich history and urban Alpine location, Innsbruck is a favorite stop for families, tour groups, athletes, and guests from all over the world.”

Easy to access by plane or train, rooms for all needs and tastes

The hotel’s 74 rooms are spread out over seven floors, and depending on the type, come equipped with up to six beds. In addition to classic double rooms, the hotel offers spacious shared rooms for families, backpackers, school classes, and other travel groups. Typical for MEININGER, the Innsbruck hotel boasts a variety of amenities such as a guest kitchen, a game zone, a bar, a washing machine and dryer, and free WiFi. It also has its very own ski and bike room that guests can use for their sports equipment. Room rates start at €42 per person per night for a double room, and €32 per person per night for a shared room.

The new MEININGER Hotel Innsbruck Zentrum was created inside a historical building expanded by an annex. The project was carried out by BW-Microliving GmbH, a development company based in Vienna and Sankt Veit an der Glan in Austria. “The rare Tyrolean stone façade makes this building special, as does its historic staircase, which we were able to preserve with technical expertise,” explains Bernhard Wippaunig, Managing Partner of BW-Microliving GmbH.

“Despite all the problems and obstacles associated with the pandemic, we were determined to see this project through. Without the precious help we received from the Meininger team, it would have been much more difficult to complete this stunning renovation. I am extremely proud that we were able to provide Meininger with such a beautiful hotel,” affirms Bernhard Wippaunig.

The hotel is located across from the library of the University of Innsbruck in the Hötting district, a quick walk from the Old Town with its 800-year history and numerous sights such as the Goldenes Dachl. Several buses and trams stop directly in front of the hotel, allowing guests to reach the city’s main train station in five minutes and Innsbruck Airport in just ten minutes. Thanks to the combination of old and new buildings, no two rooms in the hotel are alike; some have balconies, while others have large bay windows that let in lots of light. In addition, a 21 kWp (approx. 23,000 kWh) solar panel system on the roof provides part of the hotel’s electricity.


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