Swiss-Belhotel International unveils its latest upscale lifestyle brands Maua and Bohemia Collection designed to offer inspiring and unique experiences to guests. These fit perfectly into the brand’s extensive portfolio and will give a tremendous opportunity to leverage its offering across a wider spectrum of segments and markets for future growth.
As part of Swiss-Belhotel International’s commitment to people’s well-being and the environment, Maua focuses on wellness, peace and health in exclusive, isolated and eco-friendly settings; while Bohemia Collection puts forth a bold statement of being the luxury brand created to cater to an ego that is hungry for a lively, chic and a special experience.
Maua’s brand story is built around togetherness, strength of people and nature. The brand name is created from the Maori Culture of New Zealand. Dating back to the 13th century A.D. and taken from Te Reo Maori – the indigenous language of the Maori people, Maua will add a new dimension to the branding of Swiss-Belhotel International. Maua also reflects the heritage of Swiss-Belhotel International with the ownership of the company being New Zealanders.
Bohemia is an emotional brand that is all about ‘you’. It is ‘your’ place to be alive. When the guests arrive in these hotels, they should feel like they have stepped into a timeless space, with exotic sensuality, which is vibrant and chic. The brand’s appeal lies in being raw, vivid and dreamy.