Playa Hotels & Resorts N.V. has announced its newest all-inclusive resort with Hilton, adding The Yucatan Resort Playa del Carmen, Tapestry Collection by Hilton to its managed resort portfolio in Mexico and entering the growing soft branded all-inclusive market.
Playa first entered a strategic alliance with Hilton in 2018 and currently operates Hilton Rose Hall Resort & Spa in Jamaica, Hilton La Romana all-inclusive resorts in the Dominican Republic and Hilton Playa del Carmen in Mexico. The adults-only Yucatan Resort Playa del Carmen will be the second Playa-managed Hilton all-inclusive property in Playa del Carmen and as a result, guests of both resorts will have expanded offerings between the two properties.
Playa will add The Yucatan Resort Playa del Carmen, formerly Live Aqua Playa del Carmen, to its leading roster of managed all-inclusive resorts. Owned by FibraHotel (BMV: FIHO 12), the first real estate investment trust specializing in hotels in Mexico, The Yucatan Resort Playa del Carmen represents the company’s first hotel under the Tapestry Collection brand and its first property operated by Playa. The Yucatan Resort Playa del Carmen will participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 distinct hotel brands.
“We are thrilled to welcome The Yucatan Resort Playa del Carmen to Tapestry Collection and to our growing portfolio of Hilton’s all-inclusive resorts,” said Jenna Hackett, global brand head, Tapestry Collection by Hilton. “As we continue to expand the brand to more international locations, this marks a particularly exciting moment, as we will soon be able to offer guests a new option when planning their next resort getaway. We look forward to showing more travelers the unique and vibrant flair that our Tapestry Collection hotels are known for, with the tropical beauty of Playa del Carmen as the backdrop.”
Slated to open May 2021, the all-Inclusive resort in Mexico offers 60 guestrooms distributed in a four-story building, a restaurant, sushi bar, rooftop pool and bar, spa and fitness center. The boutique resort is located just minutes from the beach on Playa del Carmen’s famed Fifth Avenue, known for its small-town charm plus high-end restaurants, luxury boutiques and well-recognized resorts.
“There is a seismic shift occurring throughout the hospitality industry as consumers look to brands they trust and private owners position investments for the coming post-pandemic boom in travel,” said Fernando Mulet, executive vice president and chief development officer, Playa Hotels & Resorts. “At Playa, our competitive edge combines trusted legendary hospitality brands, such as Hilton, with our unmatched all-inclusive resort expertise and experience. The results, both in guest experience and ownership returns, are unrivaled in the all-inclusive sector.”