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Enterprise Holdings Teams Up with Clorox

Enterprise Holdings today announced a new initiative with Clorox to implement near- and long-term enhancements to its cleaning procedures. The collaboration reinforces the company’s Complete Clean Pledge to help customers feel confident as they begin to travel again.

To kick off the initiative, Enterprise Holdings will begin providing a one-count Clorox Disinfecting Wipe in every vehicle rented through its brands – Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car. The distribution of the Clorox Disinfecting Wipes marks an industry-first in car rental. The effort is rolling out throughout the southeast United States in November. After the first of the year, it will expand to locations throughout the rest of the U.S. and Canada, as well as to the Enterprise Truck Rental and Enterprise Car Sales businesses.


“This is a simple but first-of-its-kind effort in the car rental industry, and it’s our way of increasing customers’ peace of mind,” said Will Withington, Senior Vice President of North American Operations for Enterprise Holdings. “We heard this loud and clear from car rental customers – they want more personal cleaning control, in addition to our already rigorous cleaning and sanitizing procedures that follow each rental. In fact, nearly 80% of those we surveyed said they would feel most comfortable renting if they were to receive a disinfecting wipe to wipe down high-touch areas themselves.”

Since introducing its Complete Clean Pledge in May, Enterprise Holdings and its three car rental brands have continuously worked to advance the health and safety practices throughout their operations.

“That’s why we are proud to provide an additional layer of customer control and peace of mind on top of our Complete Clean Pledge with the trusted cleaning and disinfecting expertise of Clorox,” added Withington.

The Clorox Disinfecting Wipes are approved by the EPA to kill SARS-CoV-2, the virus that causes COVID-19, when used as directed. Each wipe includes directions for use and is accompanied by instructions to use it on the vehicle’s high-touch, hard nonporous surfaces.

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